Marketing and Communications Manager

Job Details

Job Location:

YWCA Park Road - Charlotte, NC 28209

Position Type:
Part-time

Salary Range: $30.00 - $34.00 Hourly

Job Shift: Anytime

Job Category:
Marketing/Communications

Status:
Non-exempt, Part-time, 20+ hrs/week

Salary: $30.00 - $34.00 per hour

Reports to:

Chief Philanthropy Officer

YWCA Central Carolinas is on a mission to eliminate racism, empower women and promote peace, justice, freedom and dignity for all. We tackle the root causes of inequity by uniquely integrating housing, education, racial justice and wellness.

Our transitional housing programs serve up to sixty-six women and ten families facing homelessness each day by providing safe, affordable transitional housing and comprehensive case management services on our Park Road campus. In our five Youth Learning Centers in two counties, YWCA operates affordable, accessible literacy-based programs for K-5 grade students, after school and all day during the summer. In our racial justice and advocacy work, we host forums and events to educate and mobilize our community to combat systems of oppression.

Finally, YWCA’s co‑ed fitness center empowers individuals in their wellness journey and connects them to our mission. YWCA Central Carolinas has served the Charlotte region since 1902, evolving to meet the changing needs of our community.

The Marketing and Communications Manager (MCM) serves as YWCA Central Carolinas’ internal lead for marketing and communications, ensuring that the organization’s mission, programs and impact are communicated clearly, consistently and compellingly to the broader community. As a member of YWCA’s philanthropy team, the MCM approaches communications through a philanthropic lens, working closely with the team to connect the community with YWCA’s mission and programs and advance fundraising and engagement goals.

This position also oversees marketing and communications for YWCA’s fitness center, working closely with the fitness team to support membership growth, engagement and the overall visibility of the fitness center. In addition, the MCM manages YWCA’s relationship with its outsourced marketing and communications partner, providing organizational direction, coordinating priorities, reviewing deliverables and ensuring that communications efforts align with YWCA’s strategic goals, brand and voice.

• Manages YWCA’s organizational marketing and communications calendar, coordinating priorities across programs, philanthropy, fitness and organizational initiatives.
• Develops communications plans and timelines for key organizational moments, including events, fundraising initiatives and fitness membership campaigns.
• Partners with the outsourced marketing and communications partner to implement a cohesive communications strategy aligned with YWCA’s mission, strategic goals and philanthropic objectives.
• Serves as an internal brand steward, ensuring communications reflect YWCA’s voice, brand standards and commitment to racial equity; monitors results to inform future efforts.

• Manages YWCA’s relationship with its outsourced marketing and communications partner, serving as the primary point of contact and providing direction based on organizational priorities and the communications calendar.
• Leads regular check‑ins, coordinates staff input and content, and monitors deliverables, deadlines and goals.
• Reviews and provides feedback on strategies, calendars and content to ensure accuracy, brand alignment and alignment with organizational priorities.

• Oversees the fitness center marketing and communications in partnership with the fitness team.
• Ensures fitness center communications align with YWCA’s brand while effectively reaching its distinct audiences and supporting its goals.
• Develops and manages communications plans and calendars for fitness center membership, programs, events and promotions.

• Identifies and develops stories and content opportunities across YWCA programs, events and initiatives that demonstrate…