Lead Manager, Campaign Management

In this highly visible role, you will support our Marketing organization and drive campaign processes and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.
Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners.
The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. You are grounded in marketing strategy, end-to-end campaign management, and process optimization. This is far more than a project management role. You are a steward of accountability and an influencer of AT&T’s value and impact to consumers, and instrumental to our continued success.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

You will be responsible for:

• Campaign management and governance
• Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization.
• Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
• Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.
• Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through.
• Utilize working knowledge of Adobe Workfront or similar workflow management tool.

• Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.
• Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t.
• Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.

• Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.
• Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
• Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.
• Responsibly teamwork on codifying campaign management and overall marketing processes.

• Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
• Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
• Executive presence to inspire confidence with internal and external constituents
• Collaborative and willing to roll up…