PTE Comms + Digital Growth Manager

Your goals in this role:

• Manage + maintain our main marketing channels - including but not limited to Instagram, Tik Tok, Substack and Mailchimp;
• Support the development of high-converting paid ads with fresh creative concepts + manage the relationship with our paid ad consultants;
• Help evolve our brand voice and expand how "The Feels" shows up online
• Manage partnerships, and occasional press outreach;
• Ensure the company is optimizing usage of existing platforms + adopting new ones where appropriate.

• Work with the Founder to ensure content on 'the feels' marketing channels is an accurate reflection of the company's activities, voice, mission + vision;
• Plan, coordinate, and execute program timelines, launches, and ongoing promotional cycles;
• Lead / participate in brainstorming processes that seek to enliven the 'feels' IG + Tik Tok;
• On an ongoing basis, feed through paid creative concepts to graphic designers;
• Produce reports on a monthly basis summarizing growth + impact across social + partnerships;
• Bring new dimension to the 'feels' voice online.

• Ideate on assets for organic IG + Tik Tok;
• Ensure production is in line with promotional schedule + brand pillars;
• Manage/maintain 'feels' voice on social;
• Manage 'feels' content calendar;
• Engage in community management - comments section, DM'ing values aligned accounts, responding to DMs in our inbox quickly;
• Gather available data + analytics on what's working + adjust production accordingly.

• Provide a consistent flow of ideas for new paid creative;
• Work w graphic designers to produce;
• Manage assets + ensure timely + smooth delivery to paid specialists;
• Work closely with paid specialists to analyze performance + adjust creative as necessary;
• Analyze + occasionally manage new paid platforms like Tik Tok, Linked In + OpenAI.

• Work alongside the Founder to optimize the email marketing program;
• Create visual blasts that are in line with the brand;
• Draft all copy;
• Monitor program performance.

• Maintain basic website updates via Word Press Engine;
• Work alongside Dev consultants to manage larger changes;
• Create new event pages in Eventbrite + sync across relevant teams (Ops, Paid, Design, Web);

Success in this role looks like: effectively managing platforms, deepening brand resonance, and bringing creative fuel to our digital presence.

• Fluency in IG and Tik Tok, both as platforms and cultures
• Proven track record growing a social account or campaign from X to Y
• Exceptional copywriting + content creation instincts
• Collaborative experience with designers, producers, or creative teams
• Comfort with reporting + analysis (e.g. Meta Ads Manager, Tik Tok Analytics)
• Proficiency managing the back end of platforms / proficiency using Word Press Engine, Zapier, etc;
• High attention to detail and an inner-growth orientation
• Background in dating, somatics, or personal transformation = a plus

• This is a freelance role averaging 20 hours/week at $35 - 40/hr, negotiable based on experience.
• NYC-based candidates available for 1 in-person workday per week are strongly preferred.