B2B Copywriter & Messaging Strategist

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Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. We provide strategic guidance and execution support across brand, content, and demand generation, often acting as an extension of our clients’ teams.

Our work spans brand strategy and positioning, website design and development, content creation, email marketing, paid media, SEO, and lead generation. We primarily partner with B2B companies in industries like technology and healthcare, while also supporting select consumer brands.

At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.

About the Role

We’re looking for an experienced B2B Copywriter & Messaging Strategist to develop strategic messaging and high-quality copy for our clients, with a strong focus on B2B technology companies and website projects .

This role combines copywriting with strategic positioning and messaging. You will be responsible for understanding complex businesses, products, and audiences and translating them into clear, compelling messaging that differentiates the brand and drives action.

A significant portion of this role will involve writing copy for B2B websites, including companies in technology, SaaS, cybersecurity, AI, healthcare, and other complex industries.

This is not just a content writing role. You should be comfortable developing the strategy behind the messaging, not simply writing from an existing brief or messaging framework.

What You’ll Do

• Write website copy for B2B companies, including homepages, product and service pages, industry pages, solution pages, landing pages, and other website content
• Develop brand positioning and strategic messaging frameworks
• Create value propositions, messaging pillars, differentiators, key messages, and audience-specific messaging
• Translate complex technical products and services into clear, compelling, benefit-driven copy
• Participate in client discovery and stakeholder interviews to understand the business, audience, competitive landscape, and objectives
• Conduct competitive and messaging research to identify opportunities for differentiation
• Develop messaging for different buyer personas and stages of the buying journey
• Write headlines, calls to action, and conversion-focused website copy
• Collaborate with strategists, designers, developers, SEO specialists, and other members of our team
• Incorporate SEO strategy and target keywords naturally into website copy when appropriate
• Edit and strengthen existing copy for clarity, consistency, differentiation, and brand voice
• Ensure all copy is polished, accurate, on-brand, and ready for client delivery

Who We’re Looking For

• 5+ years of professional copywriting, content, or messaging experience
• Demonstrated experience writing website copy for B2B companies
• Strong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex industries
• Ability to translate…