Vice President, PTV Marketing, BET Team

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46478

New York, NY, US, 10036

Marketing

New York

Full-Time

On-Site

#We Are Paramount  on a mission to unleash the power of content… you in?
We've got the brands, we've got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

This role is a part of the broader Paramount TV Marketing Organization with specific focus on the BET brand. As a Vice President of 360 Consumer Marketing & Brand Strategy at PTV/BET Networks, the ideal candidate will be responsible for the development and execution of marketing strategies to drive awareness of and engagement for BET programming and Brand initiatives. The main objective of the marketing strategy and in-market plans will be to drive viewership, consumer engagement, while delivering unprecedented brand love for the BET brand.

Key focus areas for the role include developing show launch strategies, leading brief development, and building winning cross functional launch plans that include partnerships with insights, paid media, brand creative studio, digital/social marketing, show experiential, and performance research. The role will also be integral to developing bold and disruptive ideas to further build the BET brand on a local, national, and global basis.

The role will report directly to the EVP of Marketing BET Networks. The ideal candidate will be a skilled and creative marketing professional with robust analytic, strategy, media, and project management skills. One who has a disruptive and curious nature, as well as the ability to solve problems creatively and autonomously will be welcomed to a high performing and dynamic team that is focused on doing meaningful work that matters.

• Development and execution of BET brand strategies designed to drive brand health and love for BET
• Operate as the connective tissue for brands and various corporate departments to share information across the organization
• Develop marketing briefs by compiling research, insights, competitive analysis
• Manage delivery of marketing campaigns in collaboration with other departments across disciplines (On-Air, Paid Media, Digital, Social, Press/Special Events, etc.)
• Create and execute in-market brand events as needed in support of consumer marketing initiatives
• Identify unique partnership opportunities that reinforce the BET brand
• Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)
• Budget tracking for campaigns and initiatives
• Analyze performance and monitor partnership investments
• Make sure improvements are made to meet overall ROI goals

• Minimum 10+ years of experience
• Exemplary collaboration skills inside complex organizations
• Demonstrate robust analytic thinking and ability to operate as a business owner
• Ability to project-manage from start to finish
• Top-notch written, verbal communication, and presentation skills
• Flexibility, initiative, desire for dynamic environment
• Solid interpersonal, relationship-development skills
• Effective problem-solver with "can-do" attitude
• Exemplary attention to detail and proficient PowerPoint skills
• Well-organized with a deep ability to prioritize and a master at multitasking

Experience in marketing, advertising, or media strategy preferred

• Direct experience targeting the BET core audience

The BET Media Group, a unit of…