Sr. Manager-Commercial Product

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Full Time Professional

9 days ago Requisition

We are seeking an experienced Commercial Product Manager with a strong background in Professional AV (Pro-AV) technologies. The ideal candidate will have deep expertise across all major display technologies, with high-end Projection and Direct View LED (DVLED) experience considered a significant advantage. This role requires a strong blend of technical expertise, commercial acumen, and customer-facing experience.

The candidate will act as the primary product expert for internal teams and key customers - driving market insights, competitive analysis, product positioning, and sales enablement efforts. This role collaborates closely with sales, engineering, operations, and marketing to deliver world-class commercial display solutions.

The essential functions include, but are not limited to the following:

• Define product vision, strategy, and multi-year roadmap for the entire Large Format Displays (LFD) and Installation Projection product category.
• Analyze market trends, customer use cases, adoption patterns, and competitive movements to identify growth opportunities.
• Create detailed business cases, product proposals, and investment recommendations.

• Lead cross-functional development activities with engineering, supply chain, and quality teams.
• Oversee SKU strategy, pricing structure, cost targets, and margin optimization initiatives
• Serve as the commercial product expert for sales teams, channel partners, and key enterprise customers.
• Support sales with product training, customer demos, and high-impact presentations.
• Gather customer feedback and translate it into actionable requirements for product enhancements.
• Participate in strategic customer meetings, trade shows, and industry events.
• Drive end to end development of strategic products case studies, by identifying success stories partnering with the Marketing team to capture measurable outcomes and ROI
• Own P&L including cost, pricing and promotions across customers and channels
• Partner with key Sales and Customers on specific / seasonal programs and pricing to manage profitability and achieve forecast

• Partner with Planning and Sales to drive forecasting, and related decisions to optimize sell in/out
• Build relationships with key customers around CPFR activities and planning
• Develop and own strategies that manage risk and opportunities for excess and obsolete

• Work with local and overseas engineering and technical support teams to resolve complex customer issues or pre-sales inquiries.
• Create technical documentation, competitive matrices, and solution guides.
• Lead comprehensive product education initiative by designing and delivering structured training programs, technical workshops, certification sessions and webinars that enhance internal and partner understanding of new products and emerging technologies.

• Lead product launch processes including messaging, positioning, sales tools, and marketing collateral.
• Collaborate with marketing to develop go-to-market campaigns, product videos, and promotional materials.
• Monitor product performance and recommend improvements to ensure long-term success

Required:

• A minimum of 7+ years of experience in commercial product management or equivalent technical product role.
• Strong understanding of B2B hardware, especially Large Format Displays, Direct View LED, Pro-AV Projection and…