Senior Manager, Brand Marketing

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.
Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

The Sr. Manager, Brand Marketing plays a critical role in shaping, strengthening, and advancing the DeVry brand. Reporting to the Sr. Director, Brand & Content Marketing, this leader is responsible for driving brand awareness, engagement, consideration, preference, and reputation through integrated marketing campaigns, compelling storytelling, creative development, and strategic brand initiatives.

The ideal candidate is a strategic marketer, creative leader, and innovative thinker who thrives in a fast-paced environment. They possess strong expertise in brand strategy, campaign development, audience engagement, creative direction, and marketing analytics, with the ability to translate business objectives and consumer insights into impactful marketing initiatives. Success in this role requires balancing strategic thinking with execution, influencing stakeholders across the organization, identifying opportunities to elevate the brand, and delivering measurable results that strengthen DeVry's position in the marketplace.

• Brand strategy & execution: Develop and lead integrated brand marketing strategies that strengthen brand awareness, engagement, consideration, preference, and reputation while supporting institutional priorities and growth objectives. Partner closely with the Manager, Content and Copy and the Sr. Manager, Program Marketing to ensure cohesion and alignment across brand and program marketing efforts.
• Planning & prioritization: Own brand marketing roadmaps, campaign calendars, and annual planning efforts, ensuring strategic alignment, prioritization, and effective resource allocation across initiatives.
• Integrated campaign development :
  Lead the development and execution of integrated brand campaigns across email, social media, paid media, paid search, web, and other marketing channels, partnering with various stakeholders to ensure a cohesive full-funnel audience experience that maximizes reach, engagement, and brand impact.
• Assets & storytelling: Partner with internal creative teams, contractors, and agency partners to drive the development of compelling brand messaging, proof points, narratives, and storytelling that clearly communicate DeVry's value proposition, differentiation, and impact.
• Thought leadership & reputation building: Oversee the strategy and development of videos, testimonials, success stories, and other brand content that elevate DeVry's expertise, credibility, and market presence by showcasing the experiences and achievements of students, alumni, leadership, faculty, and partners.
• Performance & optimization :
  Establish success metrics, evaluate campaign and brand marketing effectiveness, and leverage data-driven insights to optimize audience targeting, channel performance, and overall marketing outcomes while informing future strategy, investment decisions, and recommendations to leadership.
• Research & insights: Monitor brand health, audience sentiment, awareness, consideration, preference, and perception while leveraging consumer insights, competitive intelligence, market research, and campaign performance data to identify emerging trends, audience opportunities, and strategies that strengthen brand positioning and…