Associate Director Earned Media

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision‑making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real‑world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Associate Director, Paid and Earned Media is responsible for paid and earned media strategies and plans for their respective therapeutic area (TA)/brand, ensuring alignment with brand positioning and objectives. This role involves managing paid and influencer agency partners, providing strategic insights, and optimizing activities to maximize impact and efficiency. Works closely with the Orchestration teams and Brand Marketers to ensure media and channel synergies.

This role is responsible for planning, optimization and analysis of media initiatives. This role is responsible for planning, optimization and analysis of media initiatives.

In this role, you will be a key strategic partner to brand leads and cross‑functional teams, bringing creative, culturally relevant paid media and influencer strategies to life for top‑tier healthcare and consumer brands. You'll serve as a connector—between creative, data, talent, and business goals—helping to ensure smart, differentiated, and effective work. The ideal candidate will bring a culturally relevant lens to all work—constantly identifying fresh ways to engage patient and provider audiences.

Candidates best suited for this role will have a deep understanding of all paid and earned media channels, and must have deep knowledge of paid search, paid social media, and influencer activations.

The Associate Director, Paid and Earned Media reports directly into the Media Director, Paid & Earned as part of the Customer Engagement & Channel Excellence team. The role will work closely with TA and Brand leads, Orchestration teams, Experience Operations, Intelligence, Next Gen and other teams within Novo Nordisk’s Marketing organization. Cross‑functional interaction also includes relations with Procurement, CI&A, Communications, Regulatory and Legal stakeholders.

External relationships include relations with professional services agencies and media partners.

• Brand Planning and Media Management:
  • Own the full Paid Media ecosystem, from strategy to execution, across DTC & HCP channels, for Branded programs
  • Develop and coordinate compelling DTC and HCP paid media plans with TA and Brand leads, Omnichannel colleagues and other relevant stakeholders to align with brand positioning and messaging
  • Identify innovative opportunities and coordinate across stakeholders for endorsement for test & learn
  • Manage agency partners for the portfolio of TAs and brands
  • Integrate strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
  • Work with media AOR and Orchestration to ensure appropriate…