Manager Global Strategic Marketing

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Location: United States - Minneapolis, MN

Hours: Monday – Friday;

Pay: $105,100 - $162,700

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

The Global Strategic Marketing Manager is responsible for leading global marketing strategies that strengthen customer engagement, support new product and commercial goals; enabling consistent execution across regions. This role drives GTM marketing strategy and execution, guides cross-functional teams in launch excellence and oversees development of high-impact content. The Global Strategic Marketing Manager works collaboratively with Product, Sales, Regional Marketing, Insights, and Digital partners to align market-facing activities and ensure scalable, integrated brand activation worldwide.

• Lead cross-functional teams, following global product launch playbook, creating launch plans to win.
• Ensure marketing governance, alignment, and on-time delivery of global launch assets, content and campaigns.
• Partner with Product Management and Regional Marketing to ensure consistent execution and readiness.
• Lead efforts to identify continuous improvement of the global launch playbook.
• Partner with regional marketing teams to create and optimize GTM demand generation campaigns and sales enablement tools.
• Monitor campaign performance and optimize tactics with data-driven decisions.
• Partner cross-functionally in development of campaign and launch content, including blogs, whitepapers, articles, sell sheets, videos, and sales enablement materials, that support GTM objectives and is activated across digital and marketing channels.
• Develop global editorial calendar to ensure campaign and launch priorities are reflected across channels, in collaboration with the marketing automation and regional teams.
• Contribute to social media content to ensure campaigns and product launches are effectively activated across social channels.
• Collaborate with regional marketing, marketing automation lead, and web team to execute campaigns across digital channels.
• Develop and apply GTM frameworks, best practices, templates and campaign playbooks that drive consistent market execution while enabling local flexibility.
• Ensure campaigns and launches align to brand strategy and drive commercial results.
• Use insights (VOC, competitive intelligence, performance data) to guide prioritization, segmentation, and messaging to unlock opportunities within the portfolio.
• Lead, coach, and develop a small team of marketers, providing clear direction, prioritization, and development plans.
• Set clear goals and ensure timely, high-quality deliverables across all campaign and launch activities.
• Foster a culture of collaboration, continuous improvement, and accountability grounded in customer and market insights.
• Influence cross-functional stakeholders with clear recommendations, insights, and performance data.

In addition to the General Responsibilities, the following are requisite interpersonal and behavior skills of the position as well as:

• Strong GTM and campaign skillset with the ability to translate insights into executable plans
• Leadership capability to develop and inspire a high-performing team
• Expertise in integrated marketing, content development, and campaign execution across digital and traditional channels
• Strong communication skills with ability to influence partners outside immediate job function
• Operational excellence mindset with strong project and process management skills
• Ability to manage moderately complex cross-functional workflows with limited oversight
• Problem-solving mindset
• Proven ability to work independently, prioritize a high-volume workload, and meet deadlines consistently without close supervision
• Analytical mindset with ability to interpret performance data and drive data-informed decisions

• Bachelors degree in Marketing, Business or a related field
• Minimum 8 years of relevant experience in…