Chief Marketing & Communications Officer

Title: Chief Marketing & Communications Officer

Position Type: Professional Tech Full time

College: System Office

Division: Office of the Chancellor

Department: CCCS Marketing & Communications

Campus: Lowry Campus

Location: Denver

Salary Range: $140,000 - $154,000

The Colorado Community College System is the state’s largest provider of higher education and workforce training, consisting of 13 colleges and over 35 locations across the state, educating approximately 130,000 postsecondary students annually. In addition, we train more than 4,000 Coloradans each year through customized employer training programs and coordinate delivery of career and technical education (CTE) programs to over 165,000 K-12 learners annually.

Our mission is to provide accessible, responsive learning environments where students can achieve their educational, professional and personal goals in an atmosphere that embraces academic excellence, diversity and innovation. We are an organization that encourages individuals to bring their whole selves to work.

In this role you will serve as a senior advisor to the Chancellor and executive leadership on market opportunity, enterprise positioning, reputation, communications, audience engagement, and growth. The CMCO provides enterprise leadership for the Colorado Community College System's market strategy, brand, marketing, communications, reputation, and market-development capabilities. The CMCO is responsible for building and leading an integrated Marketing & Communications function that enables CCCS to understand its markets and audiences, articulate its value, grow enrollment and partnerships, strengthen institutional reputation, communicate enterprise transformation, and measure whether those efforts are producing meaningful results.

You will also lead enterprise and transformation communications, public and media relations, executive communications, reputation strategy, and regional market development. This role stewards the CCCS enterprise brand and narrative while respecting and strengthening the distinctive identities, relationships, and local presence of the 13 colleges.
Note: Three days per week in our Lowry office is required for meetings with other System Office staff.
This position is currently funded for three years through 10/31/2029, although it is being reviewed for ongoing funding.

• Establish and lead an enterprise marketing strategy aligned with CCCS strategic priorities, enrollment objectives, economic-mobility goals, and statewide impact.
• Use market and audience intelligence to identify priority populations, geographies, audiences, and opportunities for enterprise investment and growth.
• Lead integrated learner-acquisition and enrollment-marketing strategy across paid, earned, owned, digital, social, and direct channels.
• Equip Board members, presidents, executive leaders, employees, and other appropriate ambassadors with concise and credible tools for communicating CCCS strategy, value, priorities, and impact.
• Direct statewide and national media strategy, proactive public relations, strategic storytelling, earned media, issues monitoring, and major enterprise announcements.
• Serve as a senior communications advisor to the Chancellor, Executive Vice Chancellor, presidents, and other senior leaders on significant reputational, media, and communications matters.
• Establish and lead the enterprise communications architecture through which employees and leaders remain informed about CCCS strategy, priorities, decisions, progress, and major transformation initiatives.
• Establish and lead a statewide Regional Market Development strategy informed by enterprise market and audience intelligence. Deploy Regional Market Development…