Senior Director, Product Marketing

Company Description

Senior Director, Product Marketing – Mar Tech will shape and lead the go-to-market strategy for Epsilon’s marketing technology suite, including clean rooms, CDPs, loyalty, and email platforms, while coaching a team of product marketers. Partnering daily with Product, Sales, Marketing, and Senior Leadership across both Epsilon and Publicis Groupe, you will synthesize complex technical capabilities into compelling, buyer-centric narratives that drive revenue and differentiate our offerings in the market.

Reporting directly to the Vice President of Product Marketing, you will lead the messaging and positioning for innovative Mar Tech solutions at the intersection of data, privacy, and digital marketing innovation. As Senior Director, Product Marketing, you will directly drive business growth across Epsilon and the broader Publicis Groupe network by establishing differentiated value propositions for key enterprise buyers. Additionally, you will play a pivotal role in mentoring, developing, and empowering a high‑performing team of product marketers to achieve continuous professional excellence.

• Strategic Leadership Development: Refine your executive leadership skills by leading cross-functional GTM strategies across a global, matrixed organization.
• Expanded Industry Expertise: Deepen your market impact and expertise across advanced Mar Tech areas, including data clean rooms, unified identity, and modern customer data platforms.
• Enterprise Influence: Elevate your strategic advisory presence through key partnerships with Demand Generation, PR, Content Marketing, and Analyst Relations.

• 10+ years of experience in product management, marketing, or a related field.
• 5+ years of dedicated experience in Product Marketing, preferably within the Mar Tech space.
• Proven track record of leading, coaching, and developing a team of marketers.
• Solid technical grounding in Mar Tech solutions (clean rooms, CDPs, loyalty, and email platforms) with the ability to translate technical features into clear business benefits.
• Excellent verbal and written communication skills, with extensive experience presenting to leadership, cross‑functional partners, and global collaborators.
• Mastery of Microsoft Office Suite (CoPilot, PowerPoint, Excel, Word, and Teams).
• Demonstrated success in creating messaging, positioning, product launches, and full‑funnel sales collateral (case studies, white papers, narratives, blogs, and videos).

• Bachelor’s Degree from a 4‑year college or university; MBA preferred.
• Experience managing GTM plans within a global, matrixed organization or parent agency network like Publicis Groupe.
• Proven ability to balance strategic planning with hands‑on execution in a fast‑paced environment.

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real‑time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as…