Brand Manager

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Full-Time Regular US

3 days ago Requisition

Salary Range: $ To $ Annually

THE ROLE:

• This position will report to the:
  Director - Marketing
• Travel Requirement:
  Minimal
• Location:
  
  Remote
• FLSA Status:
  Exempt
• Employment Category:
  Full time regular

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks.
Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health.
Evolution Fresh is a premier cold-pressed juice brand with national availability. And,
SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit  .

JOB DESCRIPTION:

Brand Manager works closely with the Director of Marketing in leading the development and implementation of the Bolthouse Farms marketing strategy that delivers annual and multi-year revenue targets and enhances brand equity in line with the Generous Brands company vision. This position will sit within the Bolthouse Farms Marketing Team and will be remote, with collaboration sessions in Bakersfield, Rancho Cucamonga or LA on an as-needed basis.

JOB DUTIES:

• Business Analytics:
  Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Developing monthly/quarterly business reviews and ad-hoc analysis.
• Strategic Thinking:
  Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends. Able to confidently present strategic, data-driven recommendations to senior team.
• Marketing:
  Manages the briefing & development of bold, disruptive communication plans, inclusive of social and influencers, in collaboration with internal and external agencies.
• Project Manager:
  Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact.
• Innovation:
  Manage the development of innovation projects from inception through production and the execution of a tactical support plan. Ability to collaborate with internal cross-functional teams and influence without authority to guide quick, actionable decisions.

REQUIRED

SKILLS AND ABILITIES:

• You’re highly skilled at being agile and can pivot priorities on a dime
• You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
• You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as the member of the team.
• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

MINIMUM QUALIFICATIONS:

• Minimum of 3-5 years of brand management experience in food CPG
• A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
• Strong project management skills and attention to detail
• Excellent interpersonal communication and team working skills
• Experience leading and launching new innovation
• Experience working with internal & external agencies to develop marketing plans
• Expe…