Portfolio Marketing Manager

POSITION: Portfolio Marketing Manager
COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $75,

SUMMARY

The Portfolio Marketing Manager is a highly organized, creative, and detail-oriented executor responsible for the successful branding, launch, and ongoing marketing execution for a portfolio of properties. This role is central to ensuring all marketing campaigns—across digital, social, and physical channels—are launched on time, within budget, comply with fair housing standards, and align with Subtext’s high standards of quality and excellence.

The ideal candidate thrives in a fast-paced environment, has a passion for brand storytelling, and excels at project management.

• Oversee and drive digital presence and strategy for a portfolio of communities ensuring accuracy and brand position.
• Ensure accuracy and continuity in messaging across platforms including property websites, ILSs, directories, and review sites.
• Develop and review/approve, and guide the execution of monthly marketing plans (MMP) for the assigned portfolio, ensuring alignment with property goals and brand strategy.
• Leads the planning, execution and results of renewal efforts.
• Review annual marketing plans for accuracy, overall strategy, and alignment with market conditions.
• Serve as the lead strategist for the execution of in market strategies (outreach, resident events, business partnerships, pop-ups, housing fairs, etc.) tracking progress and results and ensuring efforts are within budget.
• Implement accurate lead management and tracking strategies, reporting on performance metrics (e.g., lead generation, website visits) and providing actionable insights and recommendations.
• Oversee social media expectations and standards are met at each community and provide training as needed.
• Identify new and creative marketing and advertising opportunities in each market as needed.
• Assist in creating property level annual marketing budgets based on property needs and market conditions.
• Review and approve review responses.
• Conduct weekly audits on all marketing channels, execution of marketing plans, and KPI’s.
• Keep abreast of specific market changes, competitors, and outside factors affecting property performance. Make marketing recommendations to address as needed.

• Design and create marketing copywriting as needed. (emails, website copy, ad content)
• Plan and coordinate lifestyle photoshoots (including model sourcing and vendor management).
• Consult on property photoshoots.
• Source and coordinate promotional items based on campaign goals and property brand guidelines.
• Identify, design, and source signage needs for each community as needed.
• Develop and maintain a comprehensive resource library within Google drive (featuring recorded training and How-to guides)
• Keep abreast of industry changes, marketing trends, and new digital strategies.
• Provide team member performance feedback to Portfolio Managers as needed with supporting documentation.
• Provide Monthly Marketing Report to Portfolio Manager and Client on each community.
• Assist in providing hands-on training and guidance for the proper implementation of all community-level initiatives.
• Deliver focused strategy and advanced support to drive immediate performance improvements when needed.
• Assist successful rollout of the brand ambassador program
• Collaborating with internal teams, external agencies, and clients to execute effective strategies tailored to property and client goals.
• Support PMs with Red Light communities, to include contributing to leasing and marketing strategies, organizing training sessions, and ensuring team implementation of devised plans.
• Participate in the testing of new tools,…