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Coordinator, Further Social Media & Digital Innovation

Job in Northern, Floyd County, Kentucky, USA
Listing for: Step Up For Students
Full Time position
Listed on 2026-09-12
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, PR / Communications, Content Writer / Copywriter
Salary/Wage Range or Industry Benchmark: 52000 - 78000 USD Yearly USD 52000.00 78000.00 YEAR
Job Description & How to Apply Below
Position: Coordinator, Step Further Social Media & Digital Innovation
Location: Northern

Coordinator, Step Further Social Media & Digital Innovation

Virtual

Job Description

Do you have a passion for children and education? Would you like to positively impact families in need of help? We want to speak with you! Step Up For Students empowers families to pursue and engage in the most appropriate learning options for their children.

Step Up For Students  empowers families to pursue and engage in the most appropriate learning options for their children. We unite communities to provide scholarships that open doors to a stronger future. With this support, students can choose the right learning environment and access resources to reach their full potential.

Our culture is rooted in two core values:

  • Everyone is an asset
  • Every event is an improvement opportunity

These values guide how we work together and continuously improve. We expect every team member to bring these principles to life in their daily work.

The Coordinator, Step Further Social Media & Digital Innovation plays a key role in expanding awareness of the Step Further initiative through compelling digital storytelling, innovative content creation, and strategic social media engagement. This position brings the stories of students, families, donors, and community partners to life, helping amplify the impact of scholarship opportunities and further the mission of Step Up For Students.

In this role, you'll develop and execute engaging content across multiple digital platforms, creating meaningful connections with audiences while increasing brand awareness and community engagement. You'll manage social media channels, maintain editorial content calendars, and create impactful multimedia content that showcases the success and reach of the Step Further initiative.

This position is highly collaborative and hands‑on, involving travel throughout Florida to capture real‑world stories through photography, video, testimonials, and event coverage. From conferences and community events to speaking engagements and organizational meetings, you'll help tell the stories that inspire and inform our audiences.

The coordinator also supports digital marketing and audience growth efforts through paid social media campaigns, performance tracking, analytics, and audience insights. By leveraging emerging trends, technologies, and best practices, you'll continuously identify new opportunities to enhance engagement, expand reach, and strengthen our digital presence.

Location
:

Remote (United States)

Key Responsibilities:

  • Develop, schedule, publish, and manage content across social media platforms to increase awareness, engagement, and visibility of the Step Further initiative.
  • Create compelling stories that showcase the impact of scholarship opportunities on students, families, partners, stakeholders, and communities.
  • Develop engaging digital content, including social media posts, videos, graphics, photography, testimonials, and other multimedia assets.
  • Plan, maintain, and execute a strategic content calendar that supports organizational goals, campaigns, events, and key initiatives.
  • Promote consistent brand messaging and visual identity across all digital platforms and communication channels.
  • Capture, edit, and produce high‑quality photography, video, and other multimedia content for digital and marketing initiatives.
  • Attend events, conferences, meetings, speaking engagements, and community activities to gather content and document organizational impact.
  • Assist with paid social media campaigns and other digital marketing initiatives designed to expand audience reach and engagement.
  • Monitor social media and digital performance metrics, evaluate campaign effectiveness, and prepare reports with recommendations for improvement.
  • Research and apply emerging digital trends,…
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