Product Marketing Manager

• Own positioning and messaging for Teserac's platform and capabilities across the website, sales materials, campaigns, and events.
• Develop and maintain buyer personas for data center operators, facilities and infrastructure teams, and executive stakeholders.
• Translate technical capabilities into customer value and business outcomes with product management.
• Lead go-to-market planning for new products and features, including launch strategy, release messaging, and cross-functional coordination.
• Define launch goals and success metrics, and report launch performance to leadership.
• Support pricing and packaging decisions with market and customer input.
• Build and maintain sales enablement assets, including pitch decks, product one-pagers, battle cards, demo scripts, case studies, and objection-handling guides.
• Train sales and customer-facing teams on positioning, competitive differentiation, and new releases.
• Write and edit solution briefs, web copy, and technical blog posts with subject matter experts.
• Track competitors and adjacent categories, and maintain competitive analyses.
• Run win/loss interviews and gather customer insights to inform messaging, product priorities, and go-to-market strategy.
• Support analyst and industry relations and bring market perspective to leadership and roadmap discussions.

Requirements

• 3–6 years of product marketing experience in B2B SaaS, ideally for technical, infrastructure, or data-intensive products.
• Proven track record owning positioning, messaging, and product launches end to end.
• Experience building sales enablement content and training sales teams; comfortable presenting to sales, customers, and executives.
• Strong writer and storyteller who can turn complex technical concepts into clear, compelling narratives.
• Experience with competitive analysis, customer research, and win/loss programs.
• Comfortable working directly with founders, product, engineering, and sales in a fast-moving startup environment.
• Familiarity with CRM, marketing automation, and content management platforms.
• Able to travel occasionally for customer meetings, trade shows, and industry events.
• Fluent in English and eligible to work in the United States.
• Domain knowledge in data centers, critical power and infrastructure, observability, AI/ML, or industrial IoT is a strong plus.
• Experience marketing to operations, facilities, or infrastructure buyers is a plus.

Core Competencies

Demonstrates expertise in product marketing with a focus on positioning, messaging, and go-to-market strategies for B2B SaaS products. Proficient in creating sales enablement content and conducting competitive analysis to drive customer engagement and product success.

Highest-signal resume keywords

• Product Marketing Experience
• Sales Enablement Content Development
• Competitive Analysis
• Technical Writing
• B2B SaaS Expertise

Hard Skills

• Positioning
• Messaging
• Go-To-Market Strategy
• Sales Training
• Customer Research
• Win/Loss Analysis
• Metrics Definition
• Content Creation
• Market Analysis
• Product Launch Management

Soft Skills

• Storytelling
• Presentation Skills
• Collaboration
• Communication

Industry Keywords

• Data Centers
• Infrastructure
• AI/ML
• Industrial IoT
• Critical Power
• Observability

Tools & Technologies

• CRM
• Marketing Automation
• Content Management Platforms