Marketing Operations, Sr. Associate

## Marketing Operations, Sr. Associate Apply:
Hybrid:
NY - New York:
Full time:
Posted Today:
End Date:
September 30, 2026 (19 days left to apply):
R1037938

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Marketing Operations, Senior Associate (Hybrid) is at the center of operational and project management work streams in the NYC-based  Behavior Change Pods  agile marketing organization.

As the Marketing Operations, Senior Associate (Hybrid) you will own and execute marketing operations for a portfolio of  Next Best Actions  campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way.

This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.

Responsibilities include, but not limited to:

Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
Manage trafficking of marketing campaigns within Aetna content approvals ecosystem – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.

Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.

Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.

Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed

Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed

Manage Pod finances and other reporting/dashboards

Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”Synthesize learnings from  test & learn  marketing experiments on a regular basis STRETCH ROLE (after 6+ months, with high performance on primary tasks):
Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment
** Required Qualifications
** 2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience
** Preferred Qualifications
** Degree or coursework in Marketing Professional experience with Microsoft PowerPoint…