SVP Marketing

## SVP, Growth & Marketing Apply:
Hybrid:
New York, New York, United States of America:
Full time:
Posted Yesterday:
R13366
** Agency:
** Golin Ketchum    
** Job Function:
** Account Management and Growth    
** Job Subfunction:
** Account Management
*
* Job Description:

**# SVP, NA GROWTH

Reports to:

Chief Growth & Brand Officer## Role Summary The SVP, Growth shapes how our agency pursues and wins new business. You are part strategist, part coach, part operator—responsible for elevating our growth capability across the organization, from our pitch teams to our senior leadership. You serve as a subject matter expert on business development best practices, ensuring our approach is data-driven, our assets are compelling, ownership and accountability is clear and our people are equipped to compete and win at the highest level.

You're trusted to be the Chief Growth Officer’s voice in the room when she’s not there.## What You'll Own### Strategic Growth Counsel Partner with pitch captains on our most significant pursuits, working alongside them to refine strategy, position our strengths, and mobilize the organization.

Embed best practices—team casting, competitive positioning, chemistry building—into how we pitch. Serve as trusted advisor to senior leadership teams in the New York headquarters specifically, alongside our major offices and practice areas, helping them understand how to build differentiation into their business development approach.### Growth Capability & Team Leadership You will be part of a team of five (or more) dedicated to new business execution and enablement.

In this capacity, you will serve as a mentor helping hone junior team member skills in proposal strategy, asset development, pitch operations, and market insights. Create a culture where continuous improvement is expected and where team members understand how their work directly contributes to winning business. Model excellence in every deliverable and instill that standard across the team.### Analytics & Agency Intelligence As part of team deliverables, you will have a roll tracking and analyzing our new business results with rigor.

This includes maintaining our pipeline database and conducting quarterly analysis that reveals what's working, what isn't, and what we need to adjust in our approach. We then turn these insights into actionable recommendations that inform how we position the agency and refine our growth strategy, and share findings with senior leadership to ensure decision-making is grounded in data.### Assets & Knowledge Management You are up to date on cross-office talent, agency innovation, and examples of our very best work.

Lead the team in maintaining a compelling library of assets—case studies, talent bios, service capabilities, thought leadership—that pitch teams rely on to be self-sufficient. Establish templates and systems that make it easy to keep content fresh and findable. Regularly surface best-in-class examples, industry trends, and competitive intelligence across the agency.### A Playbook O/S Mastery & Prospecting Guide You are also as expert and champion of the Playbook O/S process, our internal collaboration guide for campaign planning and new business pursuits.

In the role, you will lead local account/pitch lead trainings to help create autonomy with teams at the local level. Additionally, you will help local leaders adapt the Playbook O/S to their market while maintaining consistency in approach.

As part of the NY senior leadership team, you will partner with the NY MD to counsel local leaders on prospecting strategy and early-stage pipeline development, partnering with business leaders to identify targets, refine positioning, and build compelling early-engagement strategies that set up…