Senior Marketing Manager: Webflow

Webflow is hiring a Senior Marketing Manager , Website Growth for a full-time, permanent, exempt role in the United States. The position is remote-first and owns web optimization, A/B testing, technical search engine optimization , Answer Engine Optimization, and funnel measurement for  Base pay ranges from $131,500 to $180,000 USD by geographic pay zone, with eligibility for the company-wide bonus program.

The role reports to the VP, Revenue Marketing and works with Demand Generation, Partner Marketing, Product Marketing, Marketing Operations, Revenue Operations, and AI-native teams. The work combines landing-page delivery, event tracking, attribution, experimentation, structured data, and content optimization. A bachelor's degree or equivalent experience is required, while the employer does not state a specific number of years of experience. Webflow has not specified a start date, and the position remains open until it is closed and filled.

• Role:
  Senior Marketing Manager , Website Growth
• Employer:
  
  Webflow
• Location:
  
  United States, remote-first
• Employment type:
  
  Full-time, permanent, exempt
• Salary: $131,500 to $180,000 USD base pay by geographic zone
• Final date to receive applications:
  Ongoing until the position is closed and filled

Applicants should confirm the geographic pay zone with the recruiter and prepare examples of technical SEO, AEO, website experimentation, and funnel analytics work. A specific start date has not been provided by the employer.

The manager owns web optimization and A/B testing across Webflow's high-traffic B2B SaaS marketing website. The role builds landing pages and site experiences in Webflow, manages continuous development of , and maintains the event tracking, funnel analytics, and attribution needed to measure performance.

Experimentation work is intended to produce statistically valid results and measurable improvements in conversion and pipeline. The manager also creates feedback loops between sales opportunities and marketing signals, then shares those findings with partner teams. These duties sit within the site's remote marketing jobs and require hands-on ownership from setup through analysis.

The work includes cross-channel campaign orchestration. Demand Generation, Partner Marketing, Product Marketing, Marketing Operations, Revenue Operations, and AI-native teams each contribute a separate operating perspective to the website program.

Subscribing To Web Apps And Tools

Technical search engine optimization and Answer Engine Optimization are central to the role. The manager implements structured data, crawlability improvements, site architecture changes, and content optimization while assessing how people discover B2B software through search and answer systems.

The position also requires technical fluency with Marketo triggers, schema markup, Webflow page quality assurance, Tableau attribution models, and intent data. AI agents and automation support content, routing, personalization, and optimization workflows. The role calls for direct problem identification, clear communication, curiosity, and a bias toward shipping and iteration.

Webflow describes its web marketing platform as a way for marketing teams, designers, developers, agencies, and enterprises to design, build, launch, manage, optimize, and host professional websites without writing code. The platform also includes visual site building, content management, managed hosting, analytics, AEO, AI-powered testing, and personalization.

Webflow was founded in 2013 and serves more than 300,000 brands and teams. Its product combines visual website creation with content management, ecommerce, hosting, SEO,…