Sr Manager, Segment Marketing Nursing and Consumer Products

Join AORN and Make an Impact

The Association of peri Operative Registered Nurses (AORN) is seeking a Sr Manager, Segment Marketing - Nursing and Consumer Products to help advance patient and staff safety through evidence-based practice, education, and clinical resources that support perioperative nurses. We welcome candidates from diverse backgrounds and career stages who are excited to bring their expertise to a mission-driven organization.

In this role, you will lead audience-focused marketing strategies that drive awareness, engagement, and growth across AORN's membership, publications, events, and consumer product offerings. By leveraging data, market insights, and cross-functional collaboration, you will help strengthen customer relationships, expand AORN's impact, and connect perioperative professionals with the resources they need to succeed.

Location: Remote
Headquarters: Denver, CO

• Make a meaningful impact on patient and staff safety.
• Work remotely with a collaborative and supportive team.
• Contribute ideas that help shape the future of perioperative nursing.
• Join a culture that values innovation, inclusion, and professional growth.

At AORN, you'll find purpose-driven work, an engaging remote culture, and a team dedicated to advancing perioperative nursing.

Our values guide everything we do:

• Innovation: Taking courageous and bold actions for growth and sustainability.
• Communication: Exemplifying respect, collaboration, transparency and honesty.
• Quality: Ensuring accountability and excellence.
• Diversity, Equity, Inclusiveness: Promoting fairness, valuing differences, considering all perspectives.
• Achievement: Achieving our mission, realizing the vision.

Whether you're early in your career or bringing years of expertise, you'll have the opportunity to contribute and make a difference.

As the strategic marketing leader for AORN's Nursing and Consumer Products portfolio, including Membership, Publications, EXPO attendance, event registration, and other consumer offerings, you will develop and execute integrated marketing strategies that drive customer acquisition, engagement, retention, and revenue growth. Working closely with leaders across the organization, you will leverage audience insights, segmentation, and data-driven marketing to deliver impactful campaigns, strengthen customer relationships, and support business objectives.

In addition, you will lead and mentor marketing team members while collaborating with cross-functional stakeholders to optimize performance, identify growth opportunities, and advance AORN's mission through compelling customer experiences.

• Lead the segment marketing strategy for AORN's Nursing and Consumer Products portfolio, including Membership, EXPO, publications, and other B2C offerings.
• Develop audience segmentation, personas, messaging, and value propositions that drive engagement, lead generation, and revenue growth.
• Translate market, member, and customer insights into effective go-to-market strategies and customer experiences.
• Plan and execute integrated, multi-channel marketing campaigns that support acquisition, retention, renewal, and re-engagement objectives.
• Partner with cross-functional leaders to align marketing initiatives, product positioning, and growth strategies with organizational goals.
• Leverage data, analytics, and market intelligence to evaluate performance, optimize campaigns, and identify new opportunities.
• Oversee the development and quality of marketing assets, content, sales enablement materials, and customer-facing communications.
• Monitor and report on key performance indicators, providing strategic recommendations to drive business results.
• Lead, develop, and mentor…