Director, Paid Media Planning; U.S. Offices

THE OPPORTUNITY

We are seeking an experienced and forward-thinking paid media professional to join Global Prairie as Director, Paid Media Planning. In this role, you will develop strategic, integrated paid media plans that connect client business objectives, audience insights, creative ideas and measurable outcomes.

The ideal candidate brings strong paid media planning experience across digital channels as well as endemic and trade media partners. You will translate client goals and audience insights into thoughtful channel strategies, investment recommendations and measurement approaches, while partnering closely with colleagues across Creative, Insight & Strategy, Client Partnership and Analytics.

This role is well suited for someone who is both strategic and hands‑on: comfortable independently developing media recommendations, presenting a clear point of view to clients and collaborating with internal and external partners to bring plans to life. You will also help Global Prairie continue to evolve its paid media capabilities by identifying emerging opportunities, improving how we work and exploring how technologies such as AI can enhance media planning and performance.

Global Prairie was built on purpose to help organizations deliver on theirs.

Inspired by the belief that business should be a force for good in the world, Global Prairie re‑invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best‑in‑class leaders.

• Collaborative
• Optimistic
• Resilient
• Flexible
• Curious
• Community-minded and philanthropic
• Ownership-minded

• Strong experience developing strategic paid media plans across digital and traditional channels, including paid social, paid search, programmatic, and endemic media
• Experience planning media with endemic, industry‑specific and trade media partners.
• A strong strategic point of view, with the ability to translate client business objectives and audience insights into clear channel, audience and investment recommendations
• A practical understanding of how paid media platforms operate and how planning decisions influence execution and performance.
• Confidence and credibility presenting media strategies and recommendations to both internal teams and client stakeholders
• Strong cross‑functional collaboration skills, with the ability to work seamlessly with Creative, Insight & Strategy, Client Partnership and analytics partners
• The ability to move fluidly between multiple accounts and priorities while maintaining strategic clarity, attention to detail and high‑quality output
• Success overseeing teams, elevating strategic thinking and bringing clarity to complex challenges.
• Curiosity, sound judgment and a willingness to test new approaches, learn from performance and continually improve the work.
• Strong written, verbal and presentation skills, including the ability to make complex media considerations understandable to clients and colleagues

• Develops integrated, multi‑channel paid media strategies and plans aligned to client business, marketing and communications objectives
• Recommends appropriate channels, audiences, investment levels, flighting and media partners based on client goals, research and available data and owns those recommendations with the…