Senior Marketing Director, Individual Retirement

** Senior Marketing Director, Individual Retirement
**** Who You’ll Work With
** We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees.

Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.
** About

The Role
** As Senior Marketing Director for our annuity products, you will be responsible for the strategic development and end-to-end management of product, firm and channel campaigns to drive business and distribution goals at Corebridge Financial.

You will work daily with multiple teams including sales, strategic accounts, and product management, as well as digital marketing, web teams and outside agencies on all product related content, tools, and communications. This includes integrating data-driven analytics and targeted segmentation in campaign development and success measurement, as well as providing editorial and technical expertise in developing, writing and launching strategic annuity content and programs.

As a senior level marketer, you’ll have the ability to effectively manage the content creation process and to be able to have constructive calls, real-time, to discuss positioning and other marketing related items as they arise. Along with facilitating compliance, product management, actuarial and creative reviews and approvals.

The Senior Marketing Director requires a unique blend of creative thinking, an analytical mindset, tactical execution, leadership, and strong communication and writing skills. You will play an instrumental role in helping Corebridge Financial create and execute strategic marketing plans to meet annual sales goals.
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* Key Responsibilities:

*** Develop and execute strategic marketing plans, with specific focus on annuity products (RILA, Indexed, Variable and Fixed), using data analytics to segment, target and measure effectively.
* Co-create and implement results-oriented marketing, communication, and product promotions across digital media while collaborating with the sales team and product management.
* Collaboratively write and edit customer and advisor facing content (including product marketing copy and required disclosures) to simplify and complex concepts into a plain English, finished format across digital and print media.
* Lead the development of digital tools used in the annuity evaluation and sales process, including product-specific as well as value-add calculators.
* Manage inventory of materials related to the annuity product line to maximize cost savings while maintaining quality standards and wholesaler & agent access to a wide variety of marketing materials.
* Manage specific aspects of marketing budget related to product line.
* Provide direction to creative partners in the development and execution of marketing materials.
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* Job Requirements:

*** BS/BA degree required; MBA preferred.
* 10+ years of professional marketing experience; experience marketing annuities required.
* Knowledge of annuity products and a solid understanding of financial services in general.
* Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with others, including other business units.
* Strong writing and communication skills
* Demonstrated success in project management, from conception through planning and implementation, with experience in implementing marketing programs across multiple channels and media.
* Ability to cope with change and thrive in a fast-paced environment.

Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business needs.
** Work Location
** This position is based in Corebridge Financial’s Woodland Hills, CA, Houston, TX, and Jersey City NJ offices and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.
** Compensation:
** The anticipated salary range for this position is $124,000 to $150,000 at the…