Sr. Brand Manager, OPI

Position Title:

Sr. Brand Manager, OPI
- Innovation

Location:

Calabasas, CA

Scope: OPI

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about Wella Company, please visit

We are looking for a Sr. Brand Manager, OPI
- Innovation to lead the US innovation and portfolio strategy, ensuring OPI has the right pipeline, the right level of support, and flawless readiness to deliver sustainable growth.

The Sr. Brand Manager, OPI
- Innovation owns the US innovation and portfolio agenda across collections, artificial nails, treatments, and other newness. This role is the primary US market voice to Global Product Marketing and the category Trade Marketing team, translating consumer, category, retailer, and financial needs into a prioritized multi-year pipeline. The role owns initiative sufficiency, business cases, launch readiness, asset creation, stage-gate approvals US representation, and US market requests for new items.

The role partners closely with the Sr. Brand Manager, OPI
- Activation, who determines how the total brand shows up in market, and ensures each innovation has a clear strategic role, compelling proposition, and support level aligned to its revenue ambition.

In this full-time role, you will report to the Senior Director of Wella Retail Brands.

• Own the US innovation and portfolio strategy, defining the role of collections, artificial nails, treatments, core franchises, and whitespace opportunities in delivering brand and business growth.
• Translate US consumer, category, competitive, retailer, and channel insights into a prioritized multi-year innovation pipeline and clear requests to Global Product Marketing.
• Assess portfolio mix, productivity, cannibalization, incrementality, price-pack architecture, and sources of volume to recommend where OPI should expand, renovate, simplify, or exit.
• Identify and develop whitespace opportunities and new revenue pools, building evidence-based business cases and aligning cross-functional partners around the recommendation.
• Ensure the innovation pipeline is consistent with OPI brand strategy, professional authority, color leadership, and long-term growth platforms.

• Own initiative launches into the US market including collections and newness, including artificial nails, from early concept through market launch and post-launch learning.
• Lead initiative sufficiency: confirm the pipeline, claims, assets, assortment, pricing, distribution, support, and timing are strong enough to deliver the net revenue ambition.
• Own US launch readiness, including market requirements, asset creation, global IMP alignment, timeline management, and resolution of risks or gaps.
• Gather input from Sales, Trade Marketing, Finance, Education, Supply, Commerce, and Activation, then communicate one clear US point of view to Global Product Marketing.
• Lead USLT and Finance alignment and approval for IMP and stage-gate decisions, with transparent assumptions, risks, investment needs, and expected returns.
• Project-manage gap-closing work when the global pipeline is insufficient, including base-business programs, gifting, retailer-custom initiatives,…