Sr. Brand Manager; Summer's Eve

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

This position is responsible for leading and managing one or more of our consumer brands within the Women’s Health Portfolio as a leader within the marketing team. The individual must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork. We are seeking a modern marketer who is grounded in both a general management skill set and a digital first mindset.

• 1) Brand plan development and P&L management - develop a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST.
• 2) Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis. Specific experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation).
• 3) Market analysis - provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
• 4) Leadership &
  
  Coaching:
  
  This role will have 1-2 direct reports. Should have prior experience leading a team or direct report.
• 5) Sales Collaboration & Support – Has strong brand acumen in both brick and mortar and ecommerce – specifically and  Can provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.

• Minimum required combination of education and experience, and knowledge, skills and abilities that demonstrates proficiency in the above referenced duties:
• Abilities that demonstrates proficiency in the above referenced duties:
• Bachelor's degree or MBA in Marketing, or equivalent work experience.
• Experience
  
  Required:
  
  We are seeking a seasoned senior brand manager with a Minimum of 8 years of related work experience brand marketing. (Agency experience is not applicable)
• Preferred:
  Recent CPG Experience, Homecare, Food & Beverage. Open to DTC CPG Experience

• Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
• Strategic thinking skills – ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
• Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
• Strong communication and influence skills –…