Sr. Product Marketing Manager

Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are a challenger, a rebel, and a change maker in the martech space, looking for people who question the status quo. Joining Act-On means having a real opportunity to make an impact in your work in addition to a supportive, fun and authentic culture.

We are looking for an experienced Sr. Product Marketing Manager who can drive strategy and execution. The ideal candidate thrives in a customer focused environment and has experience in Martech SaaS product marketing. This role offers the opportunity to work cross-functionally directly with Sales, Product, and Engineering and within Marketing to have a direct impact on the product strategy, go-to-market and success of the company.

• Leverage market research, competitive analysis, internal and external data points, and customer insights to understand market requirements to guide positioning, packaging, pricing and the product roadmap.

• Work with Marketing, Product and Engineering leadership to create a long-term product strategy that meets customers’ needs and differentiates from the competition to create growth and market defensibility.

• Collaborate with marketing, sales and customer success teams on the development of enablement training, sales tools, demos and collaterals to communicate product capabilities and value proposition.

• Meet with customers to identify challenges, opportunities, and trends. Supply this information to internal stakeholders to shape solutions that address product gaps and keep Act-On at the forefront of marketing technology innovation.

• Act as a representative of the company with influencers, analysts, earned media and at events, ensuring expertise and differentiation is clear across all channels.

• Provide input to thought leadership efforts, supporting work with industry and professional association, as well as PR efforts.

• 5+ years product marketing experience with SaaS and/or marketing software products

• Strong understanding of the digital marketing (“martech”) landscape and evolving technologies

• Demonstrated track record of driving change and successful projects, with well-defined results that connect directly to business objectives.

• Ability to move between high level strategic thinking and detailed execution, managing priorities and staying organized throughout.

• Experience talking with customers and the skills to understand what makes them tick.

• Strong writing and editing skills, with the ability to translate technical details into compelling benefits and sales enablement materials.

• Ability to stay level-headed in a dynamic environment with ever-changing priorities.

• Excellent analytical skills with a "test and learn" mindset.

• Bachelor's degree, with a preference for a Master's degree in a related field OR equivalent experience

Act-On helps marketers orchestrate the full customer lifecycle — from first touch to long-term retention. We believe trust, not transactions, drives sustainable growth. Our platform enables highly personalized, continuous relationship-building 're now making a deliberate push into financial services, and we want the right product leader to help us earn that market.

The anticipated compensation for this position will be $130,000 - $145,000 annually. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.

• Generous Medical, Dental and Vision Benefits

• Flexible time off

• Monthly wellness allowance

• Monthly commuter allowance

• Flexible Spending Accounts for health and child care

• EAP access for you and your immediate family

• 3 weeks paid parental leave on top of…