Senior Manager, Digital Content Strategy & Operations

The Senior Manager, Digital Content Strategy & Operations leads digital content strategy, experience optimization, and operations across key Biomedical Services digital properties including Red Cross Blood .org and the Blood Donor App. This role manages complex digital initiatives from strategy through implementation, focusing on content strategy, project management, and continuous optimization to enhance digital experiences and engagement.

• Serve as the primary content strategy and project management lead for the organizational website redesign and re-platform, focusing on Red Cross Blood .org and related content.
• Lead the content workstream from discovery and strategy through planning, migration, localization, implementation, QA, launch, and post-launch optimization.
• Translate complex, cross-functional initiatives into clear strategies, workplans, milestones, dependencies, requirements, owners, and next steps.
• Establish processes enabling stakeholders across departments and lines of service to effectively participate in content planning, review, migration, and implementation.
• Manage timelines, deliverables, dependencies, risks, resources, and stakeholder reviews, escalating issues and removing roadblocks as needed.
• Partner with UX, design, technology, SEO, analytics, marketing, product, engagement, and business stakeholders to ensure content and experience decisions are integrated.
• Drive content strategy through creation and review of content briefs, ensuring content meets brand and digital best practices.
• Support multilingual and Spanish-language content requirements in partnership with translation partners.
• Own the end-to-end content process across Red Cross Blood .org, the Blood Donor App, and other digital properties from discovery through ongoing optimization.
• Develop and execute content strategies to achieve measurable business objectives including increasing blood donation appointments and engagement.
• Lead promotional content across web and app including homepage experiences, campaign placements, in-app promotions, badges, feature announcements, terms and conditions, and other high-priority content.
• Evaluate business and stakeholder digital content requests through the lens of user needs, customer journeys, content strategy, UX, SEO, accessibility, platform capabilities, and conversion best practices.
• Partner with UX and design teams to develop user journeys, wireframes, page structures, component requirements, and experiences.
• Ensure content is structured and optimized for modern search experiences including SEO and emerging answer-engine/AI search optimization (AEO).
• Identify opportunities to connect web and app capabilities including deep linking, journey optimization, personalization, and other enhancements.
• Write, edit, or direct content development ensuring content is compelling, concise, user-centered, on-brand, and designed to drive action.
• Serve as a hands‑on digital content leader establishing strategy and ensuring execution meets high standards.
• Establish and monitor KPIs for digital content and experiences in partnership with marketing, analytics, engagement, and business teams.
• Translate data and analytics into clear insights, recommendations, and prioritized actions.
• Develop and maintain reporting dashboards and recurring performance reporting providing actionable visibility into digital performance.
• Serve as a digital content accessibility lead and liaison ensuring digital content and experiences meet accessibility standards.
• Conduct and coordinate regular content audits identifying opportunities to improve accessibility, usability, content quality, SEO, and overall digital experience.
• Develop documentation, governance, workflows, templates, and operating processes…