Outreach & Brand Lead; Private Label

Compensation:
Hourly Rate + Benefits + Bonus Eligible

Full-Time | Non-Exempt

Summary

The Outreach and Brand Lead is responsible for driving leasing traffic, maintaining brand standards, and managing the property's digital and campus-facing presence. This role works closely with the Leasing & Marketing Team Lead and Community Manager to align marketing activity with occupancy goals, execute outreach initiatives, manage digital platforms, and coordinate events and partnerships that support both lease-up and retention.

Responsibilities

Brand & Digital Presence

Ensure all marketing materials, digital content, and community communications adhere to brand standards across every platform and touchpoint

Conduct regular digital audits of the website, social media channels, and ILS listings to verify accuracy of pricing, availability, photography, descriptions, and branding

Update and maintain property signage assets including A-frames, resident event flyers, and TV slideshow content

Upload and maintain the event calendar in the community app, ensuring all content is current and consistent

Social Media & Content

Manage all community social media channels, including content planning, creation, posting, and engagement

Develop and execute a consistent content strategy that reflects the community's brand, lifestyle, and culture

Monitor social trends and adapt content accordingly to maintain relevance and audience engagement

Coordinate with the Leasing Manager on important dates, renewal events, and leasing launches to ensure aligned social and marketing support

Email & Creative

Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications

Design and produce collateral in collaboration with the PPM (Preferred Placement Marketing) team for promotions and campaigns

Partner with the corporate marketing manager on blog content, contributing community-level stories, updates, and partnership features

Build and maintain relationships with university departments, student organizations, resident life teams, and local businesses to generate awareness and leasing traffic

Develop and manage a brand ambassador program, including NIL (Name, Image, Likeness) partnerships where applicable

Identify, establish, and maintain outreach partnerships that drive qualified traffic and support occupancy goals

Represent the property at on-campus events, tabling opportunities, and outreach activations

Events

Plan and execute prospect and resident events that support leasing goals and resident retention, including renewal launch events

Collaborate with the Leasing Manager on event timing, programming, and logistics to ensure alignment with leasing milestones and the marketing calendar

Manage event materials, vendor coordination, and promotional assets from start to finish

Reporting & Analytics

Pull and analyze Entrata lead attribution reports to track lead sources, conversion rates, and marketing funnel performance

Identify gaps in the marketing funnel, including where leads are dropping off, and bring findings and recommendations to the Property Manager

Monitor market performance, leasing velocity, and competitive trends; report findings and adjust marketing strategy accordingly

Review the Keystone report regularly and flag relevant insights to the Property Manager

Leasing Support

Assist in meeting leasing goals by conducting tours and maintaining familiarity with the tour path and current availability

Coordinate with the Leasing Manager on staff scheduling to ensure adequate coverage during peak leasing periods

General

Support the Property Manager with operational tasks and special projects as needed

Complete all required training on time and stay current on marketing tools, platforms, and company processes

Who You Are

1-3 years of experience in marketing, social media, events, or outreach; student housing or lifestyle brand experience preferred

Comfortable creating content, building relationships, and presenting the property on campus and in the community

Organized and able to manage multiple projects and deadlines simultaneously

Strong communicator with proven ability to build and maintain partnerships

Familiar with social media platforms, basic design tools, email marketing, and property management reporting systems

High school diploma or equivalent required

This role is on-site and community-facing. Work takes place throughout the property, on campus, and at partner locations, in varying weather conditions. Reasonable accommodations may be…