Senior Digital Marketing Specialist

UTHealth Houston is seeking a Senior Digital Marketing Specialist to join the Alumni Engagement team and lead digital communication and engagement initiatives that strengthen connections between alumni and the university. This role is responsible for managing alumni email communications, coordinating virtual events and live streams, and leveraging digital engagement platforms to enhance the alumni experience and increase participation in programs, events, and volunteer opportunities.

The successful candidate will combine strong communication skills, technical proficiency, and data-driven decision-making to create meaningful digital experiences for alumni audiences. This position plays a key role in executing engagement strategies through platforms such as Constant Contact, Thank View, digital class books, virtual event and webinar technologies, and alumni engagement systems.

Experience working in any sector with a content management system is required, and experience working with cloud-based CRM and online giving platforms is considered a plus. Basic knowledge of CRM or SQL databases is helpful. Digital and web writing skills are desirable as this person may also produce content.

• Lead marketing and outreach efforts for in-person, virtual, and hybrid programs, including promotion, registration, attendee communications, livestream support, and post-event engagement strategies. Serve as the primary point of contact for alumni virtual programming and continuing education opportunities, ensuring a seamless and engaging participant experience.
• Manage and optimize alumni-focused digital platforms, including Thank View, digital yearbooks, webinar and virtual event platforms, continuing education programs, and other engagement tools that enhance alumni connectivity and participation.
• Coordinate and execute alumni-focused email communications that promote events, volunteer opportunities, alumni awards, and school-specific programs to drive engagement, volunteerism, and participation.
• Collaborate with Development Communications and Public Affairs to ensure alumni engagement priorities are incorporated into broader communication strategies while identifying and cultivating compelling alumni stories, testimonials, and content opportunities that can support institutional storytelling efforts.
• Utilize data and engagement metrics to inform strategy, improve outreach effectiveness, and identify innovative approaches that strengthen alumni relationships, increase participation, and enhance the overall alumni experience.

Responsible for leading the strategic branding, development, and execution of digital marketing campaigns, SEO/SEM, content creation, and email marketing to promote UTHealth Houston. Responsible for ensuring the messaging is clear, concise, and delivered within established timelines.

• Plans and executes digital and direct response marketing campaigns on social media, banner ads, email marketing, video marketing, and the web content management system.
• Analyzes and tracks reporting models in digital marketing and generates monthly reports on all campaigns.
• Collaborates with internal stakeholders and marketing team members to advance projects and maintain a positive image of the university.
• Generates and syncs digital directory listings on various internet platforms such as Google My Business, YELP, Health grades, etc.
• Utilizes Google Analytics for measuring Key Performance Indicators (KPIs), reporting, etc.
• Customizes email marketing campaigns and pay-per-click ads to meet the needs of the customer and to enhance the image of the university.
• Enforces brand standards and creates customized digital ads that conform to the…