Digital Content Producer

The Digital Content Producer creates compelling, performance-driven content across the American Red Cross's digital channels to support donor recruitment, retention, and digital product communications. This fully remote role involves developing strategic messaging, optimizing content through performance insights, and collaborating with cross-functional teams to advance the organization's lifesaving mission.

• Create compelling, donor-focused copy for direct-response digital marketing channels to recruit, engage, convert, and retain blood donors.
• Write and edit customer-facing content for Red Cross Blood .org, the Blood Donor App, and other digital platforms to support donor education, appointment generation, and retention.
• Translate organizational objectives and campaign priorities into channel-specific content aligned with the American Red Cross brand voice.
• Adapt messaging across multiple digital formats and customer touchpoints while maintaining consistency, accuracy, accessibility, and editorial excellence.
• Develop persuasive messaging supporting donor acquisition, customer engagement, fundraising, and lifecycle marketing initiatives.
• Create customer-facing content supporting digital platform initiatives including in-app messaging, feature announcements, app updates, and product enhancement content.
• Develop messaging supporting new product launches, platform enhancements, migration initiatives, and ongoing customer education.
• Create communications supporting enterprise initiatives across Red Cross Blood and digital platforms.
• Partner with Product, UX, and Digital Experience teams to ensure content supports intuitive user experiences and successful product adoption.
• Partner with digital channel owners, marketers, and analytics teams to understand campaign objectives, audience behavior, and key performance indicators.
• Apply campaign performance insights to refine messaging, improve engagement, and increase conversion across digital channels.
• Identify opportunities for content optimization, messaging refinement, personalization, and A/B testing.
• Write and optimize website content, landing pages, and SEO-focused articles to improve search visibility and support donor acquisition.
• Collaborate with the SEO Manager to identify keyword opportunities, content gaps, and optimization strategies.
• Stay informed on evolving search trends including AEO and GEO to create content structured for discoverability.
• Partner across direct-to-donor marketing teams throughout content development from planning to measurement.
• Develop a deep understanding of donor journeys and user needs to create content supporting broader campaign, product, and business objectives.
• Author, publish, and maintain digital content within enterprise content management systems ensuring accuracy and consistency.
• Develop and maintain process documentation supporting digital content workflows, governance, and operational best practices.
• Execute timely copy revisions, production updates, and quick-turn content changes across digital channels.
• Support Digital Inbox communications, volunteer portal content, operational messaging, and other digital communication needs.
• Ensure all content complies with brand standards, editorial guidelines, accessibility, legal and regulatory expectations, and digital governance.
• Serve as lead editor for the Digital Review Inbox providing copyediting and feedback for donor-facing communications.
• Maintain consistency in messaging, grammar, accessibility, tone, and adherence to brand standards.
• Share digital copywriting best practices and campaign learnings with internal partners.
• Ensure all content reflects high standards of quality, accuracy, usability, and customer experience.

• Bachelor's degree in…