Performance Marketing Manager, Paid Social Verticals

Position: Performance Marketing Manager, Paid Social Multiple Verticals
Location: Northern

Performance Marketing Manager role at Nerd Wallet, covering affiliate, paid social, creator / influencer.## At a glance

Marketplace Affiliate Paid  social

Creator / influencer

Meta Ads Tik Tok  Ads Creator Attribution Creative  testing## What you'd own
* Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs
* Build campaign structures across Meta, Tik Tok, and other platforms as needed
* Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization
* Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences
* Own recurring performance reporting — results, trends, learnings, risks, next steps
* Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events## What they ask for
* 5+ years of paid social experience, ideally in financial lead generation
* Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
* Direct, hands-on experience running campaigns on both Meta Ads Manager and Tik Tok Ads Manager is required
* Proven track record scaling paid social budgets (six figures+ in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS
* Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals
* Ability to build paid media strategy from the ground up — structure, testing, measurement, creative, optimization## About the role

At Nerd Wallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.

We're looking for a paid media strategist with deep paid social lead-gen experience to scale multiple financial services verticals including: auto insurance, personal loans, mortgage/home equity, banking, investing, credit cards, and other emerging verticals.

This is a hands-on, strategic role: you'll build the paid social testing roadmap, launch and optimize campaigns in-platform, partner with data and analytics teams on measurement, and turn performance trends into clear recommendations for stakeholders including vertical managers. Success here requires strong measurement fundamentals, high-quality creative, clear funnel strategy, platform expertise, and constant iteration — not just launching ads.

This role reports to the Managing Director.

Where you can make an impact:

Strategy & Campaign Ownership Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs

Build campaign structures across Meta, Tik Tok, and other platforms as needed

Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign

Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization

Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences

Optimization & Performance Monitor performance and diagnose whether issues stem from creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data quality

Make budget and pacing calls based on performance trends and business priorities

Stay current on platform, algorithm, privacy, and ad product changes

Reporting & Stakeholder Communication…