Advertising Account Manager

Advertising Account Manager

Advertising Account Manager serves as the primary bridge between a client’s business objectives and the advertising campaigns designed to meet them. The role centers on managing a portfolio of brand and agency accounts, overseeing campaign performance, and identifying opportunities to grow revenue through upselling and retention. It demands a balance of analytical judgment and client communication.

• Manage a defined portfolio of advertiser accounts, serving as the named contact for performance and revenue strategy.
• Analyze campaign performance data weekly to identify optimization opportunities and communicate findings to clients.
• Lead quarterly business reviews with key accounts to assess growth potential and present upsell recommendations.
• Oversee budget pacing, KPI tracking, and campaign adjustments across paid search, social, and programmatic channels.
• Coordinate with internal product, operations, and analytics teams to resolve campaign issues and relay client feedback that shapes platform decisions.

• Hard
  
  Skills:
  
  Campaign Management, Performance Analytics, Media Planning, Budget Forecasting, and Digital Advertising Platforms.
• Soft Skills:
  
  Relationship Building, Negotiation, Stakeholder Management, Time Management, and Strategic Thinking.