Yourgi Product Marketing Manager

Location: Northern

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* Who we are:

** Yourgi is on a mission to become Earth's most trusted pet care connector, connecting pet parents with a reliable local network of certified professionals, pet resorts, and veterinary centers. Backed by a passionate team, our mission is to make pet care simple, accessible, and joyful for all. Because pets aren't just animals—they're family.

Yourgi is a pet care marketplace connecting pet parents with vetted service providers — boarding, daycare, dog walking, house sitting, and more — across Dallas/Fort Worth, Houston, Denver, Portland, and Boston. Every booking is backed by the Yourgi Guarantee: pet care so good, it's guaranteed. A division of Destination Pet.
Yourgi Connect is a booking and business-management platform for independent pet care professionals — dog walkers, boarders, house sitters, day cares — most of whom are running their business off texts, phone calls, and DMs today, with little or no real online presence. Connect gets them found online, booked online, and managing their business from one place:

• A booking widget for their own site, a booking button on their Google listing, or a hosted booking page if they have no site at all  
• Full control over services, pricing, availability, and booking approval — nothing is automated away from them  
• Everything else in one place: customer messaging, payments via Stripe, reviews, and calendar management  
• An optional listing on the Yourgi marketplace for additional discoverability    This is a net-new product line for Yourgi, and it needs someone who can turn we built something great into our ICP knows it exists, understands why it matters, and signs up.
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* Location:

** Remote (US) Must be authorized to work in the US. No visa sponsorship.
** Compensation:** $120K - $150K DOE + Bonus
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* Reports to:

** VP of Marketing & Revenue We're hiring a Product Marketing Manager to own go-to-market for Yourgi Connect. You'll sit on the Marketing & Revenue team and work in close lockstep with the Connect product and engineering team, translating what's being built into positioning, messaging, and a launch plan that actually reaches independent pet service business owners.
** This is a foundational hire for the product line — you'll be defining the ICP narrative, not just executing against one someone else wrote.**## ## ## What you'll do:
* Define and refine the ideal customer profile (ICP) for Yourgi Connect — starting with independent boarders, dog walkers, house sitters, and daycares running their business largely off phone, text, and DMs today
* Build the positioning and messaging framework for Connect, with a real competitive tension to solve: the alternative isn’t another software category, it’s  the way I’ve always done it.  Messaging must win against inertia and phone/text booking, not against a competitor
* Own the go-to-market and launch plan for the  first 100 businesses free for 6 months  offer — the anchor mechanic for early adoption — partnering with GTM, Revenue, and SDR teams across our existing markets
* Translate product capabilities (booking widget, hosted booking page, Google listing booking button, calendar and pricing control, in-app messaging, Stripe payments, reviews) into value props that map to what providers actually care about: more revenue, time back, and bookings that come in while they’re off the clock
* Shape how Connect reassures a non-technical, possibly skeptical owner who’s never had a website, worries about losing control of their calendar or price, or doesn’t want to give up phone bookings — that this adds to their business rather than replacing how they run it
* Partner with Product on roadmap input, informed by direct signal from prospective and early Connect customers
* Develop launch assets:…