Global Marketing Brand & Content Manager

Global Marketing Brand & Content Manager - 18 Month Contract Location

United States;
British Columbia;
Ontario

Contract

Remote

Marketing

• US $155K – $165K
• CanadaCA $130K – CA $150K

Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on location, applicable experience, and skillset of the candidate.

You will own strategic direction across three connected areas:

• Shape the strategic narrative that defines how Ignition shows up in market.
• Translate business priorities into clear, compelling external stories.
• Maintain consistency of brand voice, tone and messaging across content, PR and social.
• Identify opportunities to strengthen Ignition's thought leadership and category relevance.
• Support executive communications and thought leadership with clear messaging, strong editorial judgment and brand alignment.

• Lead the global content strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other high-impact content.
• Develop strategic briefs, angles and editorial direction for agency and freelancer execution.
• Oversee hero content such as benchmark reports, guides, playbooks, customer stories and campaign assets.
• Ensure content supports both brand-building and demand-generation priorities.
• Review and approve externally facing content for quality, audience relevance, brand fit and strategic alignment.
• Identify narrative gaps, content opportunities and ways to improve market resonance.

• Review product-related messaging for accuracy, clarity and credibility.
• Partner with Product Marketing to validate positioning, claims and launch messaging.
• Ensure content truthfully represents the product, customer experience and market context.
• Review research, benchmark reports and data-driven content to ensure the narrative is accurate, credible and strategically valuable.
• Coach agencies, freelancers and internal partners on product nuance, customer pain points and messaging accuracy.

• Own the strategic direction for Ignition's global social presence.
• Guide agency partners on social storytelling, channel priorities and creative direction.
• Oversee executive social and employee advocacy initiatives.
• Ensure social content reflects Ignition's tone, brand voice and market position.
• Use performance insights to evolve social strategy and improve audience engagement.

• Direct agency and freelancer work across content, social and communications priorities.
• Set clear priorities, briefs, feedback and quality standards for external partners.
• Ensure AI-enabled workflows are used effectively without compromising accuracy, originality or brand integrity.
• Review AI-generated content with a strong human lens for brand fit, product truth, audience value and strategic alignment.
• Identify which work should be handled by agencies, AI workflows, internal teams or the role owner.
• Maintain strong feedback loops so agency and AI-enabled output continues to improve over time.

• Partner closely with Product Marketing, Demand Generation, Design, Customer Marketing, Product and Sales.
• Prioritize competing requests across campaigns, regions and stakeholders.
• Ensure campaign narratives are connected across channels and teams.
• Keep agencies and contributors aligned with business context, messaging priorities and launch timelines.
• Help teams understand how brand, content and social activity connect to broader company goals.

• Use content, social and campaign performance data to inform strategy.
• Translate insights into practical recommendations for improving content quality, distribution and business impact.
• Partner with Marketing Operations, Demand Generation and agency partners on reporting…