Associate Director of Social & Digital Marketing

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our ‘test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Associate Director, Novo Care Consumer Social & Digital Marketing is responsible for translating the Novo Care consumer strategy into high-quality social and digital marketing execution. The role leads the development, approval, activation and ongoing optimization of consumer-facing content and promotional marketing across Novo Care social and digital channels.

A major focus of the role is building a scalable and responsive content model that can support the pace of consumer marketing in a regulated environment. This includes developing tactical plans, creating and adapting promotional content, managing approval and trafficking processes, monitoring performance and continuously improving execution based on consumer response and marketing results.

Reports to the Director, Novo Care Brand, Platform & Membership. Individual-contributor role with no direct reports; manages agency and creator partners and the Novo Care social and digital content budget.

• Novo Care Consumer Marketing Management: Support the development and execution of Novo Care consumer marketing objectives across social and digital channels.
• Social & Digital Content Planning and Execution: Develop and execute a nimble content model informed by consumer insights, cultural and platform trends, performance data and ecosystem needs.
• Tactical Planning and Activation: Lead social and digital tactical plans with Omnichannel partners.
• Content Creation and Execution: Lead consumer-facing promotional, engagement and experience content across Novo Care social and digital channels.
• Content Operations and Promotional Review: Establish and manage content development, approval and trafficking processes.
• Performance Monitoring and Optimization: Monitor, track and report marketing indicators and recommend improvements.
• Test and Learn: Test creative, messaging, formats, content themes and activation approaches.
• Agency and Budget Management: Manage agency partners and content budgets.

20-25 % overnight travel required and based out of our Plainsboro, NJ HQ.

• Requires a Bachelor’s degree; advanced degree preferred.
• 10+ years of progressively responsible experience including sales, brand management/consumer marketing experience within the pharmaceutical industry.
• Deep knowledge of social marketing and consumer promotion across digital platforms.
• Experience with media planning.
• Strong project management, collaboration, communication, strategic-thinking, and analytical skills.
• Embodies leadership behaviors including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset and driving focus and simplicity.

The base compensation range for this position is $152,000 to $210,000. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position’s level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including

• medical, dental and vision coverage
• life insurance
• disability insurance
• 401(k) savings plan
• flexible spending accounts
• employee assistance program
• tuition reimbursement program
• voluntary benefits
• sick time
• flex-able vacation
• and parental leave