Associate Director, HCP Marketing

## Associate Director, HCP Marketing Apply:
United States - Remote:
Full time:
Posted Yesterday:
REQ-4330
* Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases.
** We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients.
* argenx is a global immunology company developing therapies for individuals living with autoimmune diseases. argenx is building a world-class portfolio of biologics in both early and late stages of development. VYVGART Hytrulo (efgartigimod), FDA approved for generalized Myasthenia Gravis (gMG) and Chronic Inflammatory Demyelinating Polyradiculoneuropathy (CIDP) and is being evaluated for additional indications including autoimmune myositis.

The Associate Director, US HCP Marketing will play an instrumental role in HCP marketing strategy and execution to support the upcoming VYVGART Hytrulo launch in autoimmune myositis. This is a high-impact role on a fast-paced and dynamic program.

This role will report to the Senior Director of US HCP Marketing, Rheumatology Lead, and will partner closely with key internal cross-functional partners and external agencies to plan and implement personal and non-personal tactics to support autoimmune myositis. In close collaboration with the rest of the HCP Community, this role will support the VYVGART Hytrulo brand strategies with pull-through to Commercial Field Team, KOL engagement, and National and Regional Congress presence and execution.

This is an exciting time to join an innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated by delivering value to people living with rare diseases.
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* Key Responsibilities:

*** Contribute to the development and execution of disease state education and branded positioning, campaign, and messaging across personal and non-personal channels
* Develop and lead media strategy to drive unbranded and branded engagement across digital and non-personal channels
* Execute HCP Advisory Board and Market Research planning and execution to generate and synthesize relevant customer insights to inform message and tactical evolution
* Define, monitor, and evolve KPIs to assess performance and guide strategic adjustments
* Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives
* Engagement with key agency partners, including AOR, P2P, Media in the development and execution of market development and branded campaigns and tactics
* Represent argenx at industry conferences and build relationships with key opinion leaders and other key stakeholders
* Collaborate and co-create with multiple functional groups within the organization to effectively navigate the promotional review process, prioritize and ensure timely and compliant development of HCP-directed tactics
** Education,

Experience and Qualifications:

*** The US commercial organization is Boston-based; this person must be in the office as needed to support key planning and…