VP Creative Services - Journeys

The VP of Creative leads Journeys' in-house creative team and is responsible for translating the brand strategy into distinctive, culturally relevant creative across the customer experience.

Reporting to the Chief Marketing Officer, this role oversees design, copy, photography, styling, production and creative operations for internally produced work. The Creative Director partners closely with the CMO and VP of Brand Marketing, who leads brand strategy, and with occasional external creative agencies responsible for developing Journeys' major brand campaigns.

The VP of Creative ensures that agency-developed campaign platforms are effectively translated, extended and activated across social, digital, ecommerce, stores and other consumer touchpoints. They also lead the development of ongoing in-house creative, including seasonal product stories, editorial content, social and digital assets, ecommerce content, photography and retail creative.

This role is accountable for raising the quality and distinctiveness of Journeys' creative, maintaining a cohesive brand expression across internally and externally developed work, building a high-performing and idea-driven team, and delivering work efficiently, on time and on budget.

• Evolve and steward Journeys' creative expression - including imagery, casting, styling, design, photography and tone of voice - within the broader brand strategy established by the CMO and VP of Brand Marketing.
• Translate brand strategy, business priorities, consumer insights and product stories into compelling creative across customer touchpoints.
• Establish and uphold clear creative standards for the in-house team, ensuring all work feels fresh, culturally relevant and unmistakably Journeys.
• Bring a strong creative perspective to campaign strategy and agency development, representing the needs of internal teams, channels and the broader customer experience.
• Champion ideas and creative approaches that strengthen Journeys' connection with teens and young adults, particularly teen girls.
• Balance brand storytelling, product discovery, consumer engagement and commercial effectiveness.
• Serve as the senior creative voice for Journeys, bringing a strong point of view on youth culture, fashion, footwear, entertainment and emerging creative trends and continually pushing the brand toward work that feels current, distinctive, and culturally credible.

• Lead and develop the multidisciplinary in-house creative organization spanning art direction, design, copy and editorial, photography, styling, production and creative operations.
• Directly manage the Art Director, Lifestyle Editor/Copywriter, Photo Studio Lead and Creative Project Management/Operations Lead.
• Build a collaborative and ambitious creative culture that generates fresh ideas, challenges convention and continually raises the quality of the work.
• Provide clear direction, thoughtful feedback, coaching and development opportunities for the creative team.
• Establish effective ways of working that enable the team to move with speed while maintaining high creative standards.

• Lead the in-house development and execution of seasonal product stories, ongoing brand content and channel-specific creative from concept through final delivery.
• Develop creative briefs in partnership with Brand Marketing, Merchandising, Buying, Ecommerce, Social and other key stakeholders.
• Direct still and video shoots, including concept development, casting, styling, location, production and post-production.
• Oversee the editorial and content calendar in partnership with Brand Marketing, Ecommerce and Social.
• Guide the brand's voice and…