Social Media & Content Manager

Camelback Resorts
Tannersville, PA 18372, USA

Job Title: Social Media & Content Manager

Department: Marketing

Reportsto: VP of Marketing

The Social Media & Content Manager is an in-person, on-property role responsible for bringing the Camelback Resort brand to life across social media, digital channels, and the resort website. This highly creative and guest-focused role develops engaging content that inspires visits, builds community, supports revenue goals, and showcases the resort’s year-round experiences.

The ideal candidate is a strong storyteller who thrives in a fast-paced environment, understands social trends, and can confidently move between filming on the mountain, writing website copy, responding to a guest’s direct message, and managing the resort’s online reputation.

Primary Responsibilities:

• Develop and execute social media strategies that support Camelback Resort’s brand, marketing campaigns, events, promotions, and revenue goals.
• Create, capture, edit, and publish engaging photo, video, and written content across platforms including Facebook, Instagram, Tik Tok, You Tube, Linked In, and emerging channels.
• Maintain a comprehensive social media content calendar that reflects seasonal priorities and resort-wide initiatives.
• Write creative, accurate, and brand-aligned captions, stories, scripts, promotional copy, and other digital content.
• Monitor social media trends, platform updates, cultural moments, and competitive activity to identify new content opportunities.
• Attend resort events and capture real-time content.
• Collaborate with internal departments to highlight lodging, skiing, snowboarding, water parks, mountain adventures, food and beverage, retail, special events, and associates.
• Coordinate influencer, creator, and user-generated content opportunities as needed.
• Ensure all content follows established brand standards, voice, and visual identity.
• Monitor and respond promptly and professionally to social media direct messages, comments, mentions, tags, and guest inquiries.
• Manage and respond to Google reviews in a timely, thoughtful, and brand-appropriate manner.
• Escalate guest concerns to the appropriate departments and follow through to help ensure resolution.
• Monitor online conversations and guest sentiment, identifying recurring concerns, opportunities, and emerging issues.
• Create, edit, publish, and regularly review website content to ensure information is accurate, engaging, current, and aligned with marketing priorities.
• Update promotional pages, event listings, attraction details, operating information, dining content, FAQs, and other guest-facing website sections.
• Partner with resort departments to gather and verify hours, pricing, policies, and operational information before publication.
• Track and report on social media performance, engagement, audience growth, sentiment, website content performance, and campaign results.
• Use performance insights to recommend content improvements and new opportunities.
• Collaborate with Marketing, Public Relations, Graphic Design, Digital Marketing, Sales, Operations, Human Resources, and external agency partners.
• Maintain response guidelines and ensure the resort’s tone remains helpful, positive, authentic, and consistent across digital channels.
• Engage proactively with followers, guests, community partners, and relevant accounts to build relationships and strengthen brand loyalty.
• Apply basic search engine optimization best practices, including page titles, headings, keywords, links, and image descriptions.
• Regularly review the website for outdated information, broken links, inconsistent messaging, and opportunities to improve the guest experience.
• Support website launches, seasonal updates, campaign landing pages, and urgent operational…