Communications Specialist

About NAL/AF:

New American Leaders (NAL) and New American Leaders Action Fund (NALAF) are working in tandem to build an inclusive democracy by preparing first and second-generation immigrants and refugees to run for office, win their campaigns, and lead in elected office. We are the only organizations preparing New Americans to enter the political process and govern with accountability and authenticity. As a result, more New Americans will run for office, engage their communities, turn out new voters, and ultimately serve as values-aligned leaders in office who can advance just and equitable policies.

The Communications Specialist is a generalist who keeps NAL/AF’s digital presence active, our supporters informed, and our stories front and center. This role blends content creation, digital campaigning, and storytelling in support of organizational priorities for both our 501(c)(3) (NAL) and 501(c)(4) (NALAF) entities. It's well suited to an early- to mid-career communicator who is equally comfortable drafting a social media post, pulling together an email newsletter, coordinating a video interview, and jumping on a rapid-response moment.

You’ll work closely with communications, development, and program teams to plan and produce content that engages NAL/AF’s community, raises visibility, and supports fundraising and thought‑leadership goals. Creativity and initiative are welcome. We want someone who brings timely ideas and isn't afraid to experiment with new formats and platforms.

• Build and maintain a pre-planned shared content calendar in coordination with staff across the organization, ensuring key moments and campaigns are uplifted. Ensure that the content calendar is inclusive of program goals, key organization milestones, and advancement goals
• Draft and publish content across NAL/AF digital media channels (Twitter/X, Bluesky, Instagram, Facebook, Tik Tok, and others as they evolve)
• Create and manage short‑form video content, including conducting interviews, capturing footage at events, and basic editing
• Create rapid‑response content tied to current events, news developments. and network updates
• Monitor trends in digital content, design, and platform best practices, and incorporate them into our work
• Analyze performance data across digital platforms and use it to refine content strategy
• Develop and share timely, creative ideas for digital campaigns, actions, and assets in response to the news cycle and what is trending
• Serve as a brand steward, maintaining visual and voice consistency (templates, style guide, boilerplate language) across all channels and materials
• Manage a searchable archive of photo, video, and graphic assets for reuse across teams
• Help maintain media lists, pitch stories to journalists, and coordinate local outreach
• Draft and place op‑eds, letters to the editor, and other earned‑media content, and maintain relationships with reporters covering immigration, elections, and civic engagement

• Draft, design, and send mass emails/newsletters and text campaigns to our network, program participants, and broader supporter base
• Maintain updated lists of email contacts
• Incorporate testing and segmentation to improve our digital reach
• Coordinate with the CAO to prepare and deploy fundraising campaigns, including Giving Tuesday, end‑of‑year campaigns, the annual report and other collateral as needed.
• Support the design, printing, and distribution of campaign materials
• Prepare and distribute acknowledgement letters for donors
• Maintain and update the NAL/AF websites, implementing recommendations and keeping content timely, accurate, and accessible (basic SEO best…