Strategic Development and Marketing Specialist

Strategic Development and marketing specialist

Strategic Development and marketing specialist

Reports To

Director of Community Relations & Development

Status

Non-Exempt

Category

Full-Time

Location

United Way of Broome County Office and off-site locations, as needed

Hours

Monday - Friday 8:30 am to 4:30 pm. Evening and weekend hours may be required as needed for community events and meetings.

The Strategic Development and Marketing Specialist is responsible for developing, growing, and stewarding relationships with businesses and corporate partners to increase philanthropic investment, employee engagement, volunteerism, and community impact. This position develops strategic partnerships that align corporate social responsibility goals with the organization’s mission while expanding revenue and community awareness. This position supports donor cultivation, fundraising campaigns, volunteer engagement, special events, and strategic communications while creating compelling marketing materials that inspire community investment and engagement.

The successful candidate is relationship-driven, highly organized, creative, and passionate about strengthening the community through philanthropy.

• Serve as the primary liaison for assigned corporate accounts.
• Cultivate, solicit, and steward new and existing corporate and foundation donors through meaningful relationship-building and ongoing engagement.
• Schedule and participate in donor meetings, presentations, and campaign visits alongside the Director of Community Relations & Development.
• Assist with the planning and execution of the annual community campaign, workplace campaigns, special appeals, and year-round fundraising initiatives.
• Assist in preparing sponsorship proposals, donor impact reports, pledge materials, presentations, and fundraising collateral.
• Help develop and execute donor cultivation events, appreciation events, and campaign kickoffs.
• Maintain accurate donor records, contact reports, and stewardship activities within the donor database.
• Assist with connecting corporate accounts to volunteer opportunities and support the coordination of large-scale volunteer initiatives, including Day of Caring, Day of Action, and Martin Luther King Jr. Day of Service, including updates to the Volunteer HQ system.

• Promote corporate partnerships and impact through multiple communication channels.
• Create and coordinate mission-driven content, including success stories, client testimonials, photography, and videos, to support marketing, fundraising, and public awareness efforts.
• Assist with social media, newsletters, annual reports, and website content highlighting corporate engagement and community impact.
• Manage communications, advertising, printing, and publications for UWBC programs, including 211, VITA, and volunteer days of service.
• Maintain and update the organization’s website to ensure content is accurate, current, and engaging.
• Serve as the primary photographer/videographer at UWBC events, programs, and other assigned activities.
• Produce videos for use at special events, digital platforms, and television advertising.
• Apply marketing strategies to events in partnership with the Resource Development team, coordinating communications, signage, registration, catering, staff activities, budgeting, and other event logistics.

• Represent the organization at community events, forums, planning meetings, and work groups as assigned by the Executive Director and Director of Community Relations and Development.
• Perform other duties as assigned to support the effective operation of UWBC.

Education and Experience

Required:

• Prefer…