Marketing Specialist - Web & Creative Content

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Professional Bradenton, FL, US

6 days ago Requisition

Location: Bradenton, FL or Lake Worth, FL

Mission Contribution:

To strengthen awareness, connection, and engagement with Goodwill by creating accessible, mission-centered digital experiences that invite people to shop, donate, work, learn, and partner with us. Through website stewardship, visual content, and digital asset management, this position helps advance our mission of Changing Lives Through the Power of Work.

Function:

Goodwill Industries is seeking a creative, detail-oriented Marketing Specialist – Creative Services to support the organization’s website, photography, digital asset management, and light graphic design needs. Working under the direction of the Creative Services Manager, this role helps maintain the organization’s digital presence, supports visual content creation, and ensures marketing assets are organized, accessible, and brand consistent. This position is ideal for a digitally skilled marketer with a blend of web, photography, and design abilities who thrives on variety and wants to grow within a mission-driven organization.

Key Responsibilities:

Website Administration & Content Management

• Publishes content to the organization’s website and landing pages in support of marketing initiatives, campaigns, fundraising, retail promotions, mission services, and organizational priorities.
• Develops and updates landing pages, blog pages, and other website content under the direction of the Creative Services Manager.
• Assists with website maintenance, quality assurance, content updates, and ongoing improvements.
• Coordinates with internal stakeholders to ensure website content remains accurate, meets accessibility standards, and is aligned with organizational needs.
• Supports search engine optimization (SEO) best practices through content formatting, metadata management, and website publishing standards.

Photography & Visual Content

• Supports photography efforts for marketing campaigns, storytelling, community events, mission programs, retail operations, and internal communications.
• Plans, captures, edits, and organizes photography assets for web, social media, presentations, email campaigns, digital signage, and other marketing channels.
• Maintains photo archives with proper naming conventions, metadata, and accessibility for future use.

Graphic Design Support

• Produces and updates digital graphics for web, email, social, and presentations using existing brand templates and style guides.
• Assists the Creative Services Manager with resizing, formatting, and versioning visual assets for campaigns, events, and multichannel use.
• Supports retail signage, flyers, posters, and promotional materials as needed, working within established templates.
• Ensures all visual content complies with brand standards, accessibility requirements, and organizational guidelines.

Creative Operations & Asset Management

• Maintains the organization of digital assets, archives, file structures, naming conventions, and archival practices.
• Assists with project tracking, production scheduling, and quality control.
• Reviews creative materials for accuracy, completeness, and brand compliance.

Video Production

• Supports the marketing team with long-form video production as bandwidth allows, including planning, recording, editing, and publishing content for You Tube, websites, and internal communications.
• Coordinates with the social media specialist to repurpose long-form video into short-form social content.

Marketing Team Support

• Assists with marketing projects and special initiatives as…