Marketing Specialist - Content & Social Media

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Full Time Professional Bradenton, FL, US

5 days ago Requisition

To strengthen awareness, connection, and engagement with Goodwill Manasota by creating accessible, mission-centered marketing experiences that invite people to shop, donate, work, learn, and partner with us. Through this work, the position helps advance our mission of Changing Lives Through the Power of Work.

Goodwill Manasota is seeking a creative, organized, and people-centered Marketing Specialist
- Content & Social Media to bring our mission, impact, and community partnerships to life across our social channels. This role translates organizational priorities into clear, engaging stories; manages day-to-day social content and community engagement; and partners across the organization to create timely, accurate, accessible, and brand-aligned content.

• Executes the organization’s content and social media strategy under the direction of the Marketing, Communications & Engagement Manager.
• Develops and maintains a detailed content calendar aligned with organizational campaigns, events, mission stories, retail priorities, donor initiatives, and community opportunities.
• Writes, proofreads, and edits clear, accurate, accessible, brand-aligned copy for social media, email, SMS, website updates, blogs, flyers, presentations, campaigns, and internal communications.
• Develops mission-centered stories that respectfully highlight participants, team members, donors, shoppers, partners, volunteers, and community impact while following consent and privacy requirements.
• Coordinates content collection with departments and locations, including interviews, photography, approvals, release forms, supporting facts, and publication timelines.
• Maintains brand voice, editorial standards, terminology, grammar, and message consistency across assigned channels.
• Ensures content is accessible and inclusive, including captions, alternative text, readable formatting, and plain-language practices.

• Owns day-to-day management of assigned social media channels, including publishing, scheduling, monitoring, community management, and escalation of sensitive comments or issues.
• Creates platform-specific content, including copy, graphics coordination, photography, short-form video, reels, stories, live content, polls, and other engagement formats.
• Monitors social conversations, messages, reviews, tags, and audience sentiment; responds according to approved protocols and promptly escalates service, risk, or reputation concerns.
• Provides live and post-event social coverage for organizational, philanthropic, retail, mission, team member, and community events.
• Supports influencer and community partner activations by coordinating content needs, schedules, deliverables, approvals, tracking, and relationship follow-up.
• Maintains current knowledge of platform changes, content trends, creator practices, community-management standards, and emerging social formats.

• Captures and edits short-form video and photography for social media, events, team member stories, mission impact, retail, donations, and community engagement.
• Coordinates with the Creative Services Manager on creative requests, visual assets, templates, campaign materials, and brand consistency.
• Develops email and SMS content with the marketing team, ensuring messaging, audiences, links, creative, and calls to action align with campaign strategy.
• Supports paid social…