Head of Marketing and Communications Job Northern Kentucky USA,Marketing / Advertising / PR

Junípero Serra High School is a Catholic college preparatory for boys. Located in San Mateo, in the heart of the San Francisco Peninsula, Serra’s legacy spans more than 80years of excellence in Catholic education. A rich and rigorous academic curriculum, a wide range of extracurricular activities, and an environment of support, compassion and mutual respect are hallmarks of Serra. Serra’s faculty and staff are deeply committed to mentoring their students, providing a framework for young men to grow in faith, wisdom and service as active members and leaders in the community.

Position Overview

The Head of Marketing and Communications serves as the senior leader responsible for the strategic direction and execution of all marketing and communications efforts for the school. This position develops and implements a comprehensive marketing and communications strategy designed to enhance the school’s reputation, strengthen enrollment recruitment, and ensure consistent institutional messaging aligned with the school’s Catholic mission.

Key Responsibilities Strategic Marketing and Enrollment Support

Develop and implement a comprehensive marketing and communications strategy
Support enrollment management through target recruitment campaigns
Strengthen the school’s market position and communicate its value proposition
Monitor market trends and competitor positioning

Brand Management and Institutional Messaging

Uphold consistent brand identity standards across the school
Oversee design and appearance of all print and digital materials
Ensure messaging aligns with the school’s mission and Catholic identity

Digital Marketing and Communications

Oversee website strategy, SEO/SEM initiatives, social media platforms, and large language model (Co-Pilot, Chatgpt)
Develop digital campaigns that increase engagement and visibility
Monitor analytics and performance metrics

Publications and Content Development

Direct editorial strategy and production of institutional publications
Oversee marketing materials for admissions, advancement, events, and alumni relations
Highlight student life, academic excellence, and mission-driven initiatives

Media Relations and Public Communications

Oversee public and media relations
Oversee crisis communications and institutional messaging
Support executive communications for the president and principal

Team Leadership and Collaboration

Lead and develop the marketing and communications team
Collaborate with admissions, advancement, athletics, and academic leadership
Lead special marketing initiatives and events

Required Qualifications

Bachelor’s degree in marketing, business administration, communications, or a related field. Master’s degree in business administration (MBA) or marketing (preferred).
8–10+ years of marketing experience, including leadership roles
Proven experience developing and executing successful marketing strategies
Strong knowledge of digital marketing, brand management, and customer acquisition strategies
Excellent leadership, communication, and strategic thinking skills
Experience managing marketing budgets and teams
Experience in data-driven marketing and marketing automation tools
Experience working in fast-growing or technology-driven companies
List of references or at least four letters of recommendation

All employees of the Archdiocese of San Francisco shall be employed without regard to race, color, sex, ethnic or national origin and pursuant to the San Francisco Fair Chance Ordinance, will consider for employment qualified applicants with criminal history.