Senior Manager, Marketing Communications

Senior Manager, Marketing Communications

Full-Time, Remote

Edcetera is seeking a Senior Marketing Communications Manager to lead digital campaign strategy across email, social, and paid channels. This includes message development, shaping creative direction, briefing and directing asset creation, and applying channel-specific CRO best practices, while assisting the Marketing Communications Director with team management, workflow, and quality of output.

This role sits between strategic oversight and hands‑on execution; the Senior Manager takes full ownership of digital campaign performance and delivery, while also stepping in to support the Director on traffic management, prioritization, and day‑to‑day guidance for the Communications team when needed.

The ideal candidate is a builder who can run digital campaigns independently at a high level, while also thinking and acting systemically to enable how the team works through optimized use of marketing technology. As a confident Hubspot power user with strong copywriting instincts, the Senior Manager will craft and sequence high‑performing cross‑channel campaigns while identifying opportunities to tighten processes and free up capacity for higher‑impact work.

This role reports to the Marketing Communications Director and partners closely across the team to translate strategic direction into digital execution while helping the Director keep the broader team unblocked, aligned, and delivering on time to a measurable result.

• Own end‑to‑end strategy and execution for digital campaigns across email, social, and paid digital channels
• Translate marketing strategy into digital campaign plans, audience segmentation, messaging and creative direction, and channel sequencing
• Serve as the subject‑matter expert on digital best practices and channel performance, always focused on optimizing conversion rates
• Lead planning and execution for major campaign moments, launches, and cross‑brand initiatives

• Act as the Director's deputy on team management — providing day‑to‑day guidance, unblocking work, and reviewing output for quality and consistency
• Mentor and coach Communications Specialists, helping elevate their execution and campaign judgment
• Support the Director in traffic management and prioritization, flagging bandwidth issues and bottlenecks early
• Step in to lead the team's daily execution in the Director's absence

• Work as a power user within the marketing automation platform (Hub Spot) — building campaigns, workflows, and reports — and partner with the team members on data hygiene, lead generation, and configuration needs
• Advise on lead lifecycle management–scoring, segmentation, and attribution reporting
• Identify opportunities to automate repetitive campaign, reporting, and QA workflows
• Ensure marketing automation workflows and data practices comply with GDPR, CASL, and CAN‑SPAM
• Design, build, and document streamlined processes for campaign intake, build, and approval
• Partner with the Director to implement marketing automation tools and platform workflows that improve team efficiency
• Inform workflow documentation, playbooks, and standard operating procedures for the team

• Build, deploy, and QA high‑priority digital campaigns directly, especially those requiring senior‑level judgment
• Oversee campaign calendars for digital channels across brands, ensuring on‑time, on‑strategy delivery
• Manage spend on digital campaigns and/or vendors
• Coordinate with Operations to ensure digital workflows and timelines are followed

• Own the quality of campaign copy and messaging end‑to‑end — writing, editing, and…