Senior Social Media Strategist

## Senior Social Media Strategist Apply:
Remote Nationwide:
Full time:
Posted Today:
R-427406#
** Become a part of our caring community
** Humana is strengthening how it shows up across social and owned channels to build trust, advance its enterprise narrative, and engage members, patients, caregivers, associates, and priority stakeholders. The Senior Social Media Strategist will help shape and execute high-quality enterprise content that supports reputational priorities, integrated campaigns, executive visibility, and measurable engagement.
In a typical day, this role may translate business priorities into social storytelling, manage content requests and approvals, publish across enterprise channels, partner with internal communications and creative teams, review performance insights, and identify opportunities to improve content effectiveness. This is an opportunity for a strategic, detail-oriented communicator who can combine editorial judgment, platform expertise, data fluency, and cross-functional collaboration to strengthen Humana’s reputation and help audiences better understand the company’s impact.

The Senior Social Media Strategist executes enterprise social and owned content strategies that strengthen Humana’s visibility, reputation, and engagement with key audiences. This role translates enterprise narratives, business priorities, and campaign objectives into clear, audience-relevant content across social and video channels. The strategist partners across lines of business, corporate functions, internal communications, analytics, legal, and creative teams to deliver coordinated, compliant, and insight-driven work.

By applying performance data, listening insights, and editorial standards, this role helps Humana communicate with clarity, consistency, and impact for members, patients, caregivers, and communities.
** Key Role Functions
*** Develop, edit, publish, and optimize enterprise social and owned channel content that supports Humana’s narrative, reputation priorities, campaign objectives, and audience needs
* Manage editorial calendars, approvals, publishing workflows, and delivery timelines across tools and platforms, such as Workfront, Aprimo, and Sprinklr
* Partner with lines of business, creative team members, analytics, legal, and other stakeholders to execute impactful organic and paid social campaigns
* Use performance insights, platform trends, and reporting dashboards to refine content strategies, improve engagement, and inform recommendations for leaders and partners#
** Use your skills to make an impact
**** Required Qualifications
*** Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience
* 5+ years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or related communications roles
* 3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels
* Experience with Sprinklr, Aprimo, or similar content, workflow, publishing, and analytics platforms
* Experience managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment
* Demonstrated experience using content performance data, social listening, analytics dashboards, or reporting tools to improve channel or campaign outcomes
** Preferred Qualifications
*** Experience in healthcare, insurance, financial services, government, or another regulated industry
* Experience developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders
* Strong editorial judgment with experience translating complex…