VP, Creative

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This role leads our team of 35 Performance Creative experts - production, design, animation and creative strategy. This team has earned a number of high profile award wins from The Drum, Digiday, and Meta for their work. Reporting to the EVP of Media, you’ll evolve the creative impact for our largest, fastest-growing, and most innovative clients. You will be accountable for creative excellence, executive client relationships, full-funnel creative leadership, and for advancing Monks’ reputation as a pioneer in performance-driven content and storytelling.

Our ideal candidate is passionate about harnessing data and insights to power creativity at scale, mobilizing cross-disciplinary teams and next-gen tooling to elevate the effectiveness and efficiency of every asset and campaign. You thrive in driving creative culture, team scaling, and executional excellence at the intersection of media, data, and content.

• Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results.
• Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms.
• Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes.
• Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations.
• Drive adoption of cutting-edge technologies and AI tools to optimize creative operations and output.
• Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels.
• Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands.
• Stay ahead of digital, media, and content trends, ensuring Monks’ creative output sets the industry standard.
• Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth.
• Serve as Executive Sponsor for some of our largest performance-driven client accounts, providing strategic creative direction at the highest levels.

• Oversee staffing, structure, and scalable processes for a rapidly growing creative team, fostering a collaborative, innovative, and inclusive culture.
• Own creative P&L, revenue, and client retention responsibilities for performance creative accounts.
• Create and evolve frameworks and playbooks to standardize creative production, QA, and measurement, maximizing efficiency and creative impact.
• Own the productization, delivery, and pricing strategy for Performance Creative and related services.
• Define the positioning and go-to-market messaging for Performance Creative.
• Participate in new business discovery, pitching, and scoping for Performance Creative engagements.
• Develop, adopt, and integrate new creative technologies, solutions, and platforms into the Monks offering.
• Promote Performance Creative within the context of Monks’ larger go-to-market strategy on stage, in the press, and on social media, generating net new…