Director, Commerce

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Director, Commerce is responsible for leading the commerce media strategy across Amazon and the broader retail media ecosystem for a leading Lawn & Garden portfolio. This role serves as the organization's primary subject matter expert for Amazon Ads, including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail media measurement, and clean room analytics.

The Director partners closely with brand, sales, ecommerce, analytics, agency, and retailer teams to develop integrated commerce strategies that drive awareness, consideration, household acquisition, and sales growth across key brands and categories. While Amazon expertise is the primary focus, this role also provides strategic leadership and governance across Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and other retail media networks to ensure best practices, measurement consistency, and cross-retailer learning are implemented across the portfolio.

This individual translates retail, shopper, and media signals into actionable growth opportunities and serves as a trusted advisor to senior stakeholders on commerce investment, audience strategy, measurement, innovation, and business growth.

Amazon Strategy & Commerce Leadership

• Serve as the company's primary expert for Amazon Search, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail analytics, and clean room measurement.
• Develop portfolio-level commerce media strategies that align with business objectives, category priorities, and retailer growth goals.
• Lead strategic planning across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging Amazon advertising solutions.
• Partner with ecommerce and sales teams to connect media investment with assortment, content, inventory, and retail readiness initiatives.
• Identify opportunities to drive incremental household penetration, new-to-brand acquisition, category expansion, and customer lifetime value.

Retail Media Network Leadership

• Serve as strategic lead across Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retail media platforms.
• Establish retailer-specific and cross-retailer media frameworks, measurement standards, and activation best practices.
• Provide strategic support and guidance to agency buying teams responsible for retail media activation.
• Drive consistency in audience strategy, reporting, testing methodologies, and optimization approaches across retail media investments.
• Identify opportunities to scale successful Amazon learnings across other retail media channels.

Cross Functional Partner With Data & Analytics

• Partner with Analytics & DPS AMC and clean room measurement strategies, including audience discovery, path-to-purchase analysis, incrementality, frequency management, and media effectiveness studies.
• Measurement frameworks that connect media investments to business outcomes including sales growth, market share, household penetration, new-to-brand acquisition, and category growth.
• Establish test-and-learn…