Influencer Relations Manager Kansas | Wichita

Responsibilities Influencer Strategy and Discovery

• Lead influencer identification, vetting and evaluation across platforms using both data and judgment, including audience quality, brand fit, past controversies and content authenticity
• Build and execute influencer strategies tied directly to client business goals rather than vanity metrics
• Stay current on platform shifts, emerging creator formats and where audience attention is actually moving next
• Maintain a living database of vetted talent, agency contacts and relationship history

• Serve as the primary point of contact for influencers and their agents or management teams throughout the partnership lifecycle
• Lead rate negotiations and deal structuring with a clear understanding of current market rates across tiers and platforms
• Draft, review and manage influencer contracts and usage rights in coordination with legal counsel from the agency, the client and the influencer’s side
• Navigate FTC disclosure requirements, whitelisting and paid media usage rights, exclusivity clauses and content ownership terms with confidence
• Handle sensitive conversations with professionalism, including scope changes, brand safety concerns, timeline pressure and creator pushback, in a way that protects the relationship long term
• Understand when and how to loop in legal on contract red flags, morality clauses, indemnification language or IP disputes before they become bigger problems

• Own campaign timelines from briefing through content delivery and posting
• Act as the connector between disciplines, including content, account management and creative on all influencer matters, taking in requests and routing them to the right people to execute
• Collaborate with content and social team members to to help activate across various social and digital platforms
• Manage content approval workflows between clients, legal and influencers
• Review influencer content for brand safety, contractual compliance and creative quality before it goes live
• Manage on-site influencer activations at events, trade shows and brand experiences as needed
• Troubleshoot in real time when content under performs, gets flagged or requires a compliance edit post publish

• Track and report on campaign performance using platform native and third-party analytics tools
• Translate performance data into clear recommendations for future programs
• Benchmark spend against results to help clients understand ROI across creator tiers

• Serve as the client’s go-to point of contact for all things influencer, building trust as a strategic partner rather than an order taker
• Confidently present influencer strategy, campaign recommendations and results directly to clients, including in new business and account growth conversations
• Translate influencer trends, platform shifts and creator dynamics into clear, actionable points of view for clients
• Represent the influencer discipline in cross-functional client meetings alongside PR, social and creative teams

• 3 to 5+ years of hands on experience in influencer marketing or creator partnerships, agency side strongly preferred
• Demonstrated experience negotiating influencer contracts and rates directly with talent or their agents
• Working knowledge of FTC guidelines, usage rights, whitelisting and platform specific disclosure requirements
• Experience collaborating with legal counsel on contract terms and risk mitigation
• Fluency with influencer discovery and relationship management platforms and social listening tools ( (e.g. Sprout Influencer, Tagger)
• Proven ability to manage multiple client programs and vendor relationships…