Lead, Voice & Channel; Commercial Partners

Job Summary

Title:

Lead, Voice & Channel Operations (Commercial Partnerships)

Reports to:

VP, Digital Marketing & Strategy

Location:

New York, NY (In-office, 5 days a week)

The role is responsible for executing across all relevant handles, bringing strategies to life through community management, real-time cultural engagement, and rapid-fire content execution. Where the Digital Strategist plans the route, you drive the car. The ideal candidate is chronically online, deeply plugged into internet culture, and able to context-switch fluidly between vastly different brand identities. You will collaborate closely with the Digital Strategist and the broader Commercial Partnerships team, serving as the chief architect of the "Tone & Voice" for diverse brands ranging from luxury nightlife to personal wellness products.

This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.

• Tone & Voice Architecture: Establishes, refines, and embodies the unique brand voice for every project in the Commercial Partnerships portfolio. Seamlessly code-switches between different brand personas
• Always-On Channel Management: Oversees the day-to-day operations and publishing schedule across all brand handles. Ensures a consistent, high-quality, and highly responsive digital presence
• Real-Time Cultural Engagement: Monitors the timeline constantly. Identifies viral trends, cultural moments, and breaking conversations, inserting our brands into the zeitgeist authentically and rapidly
• Execution & Publishing: Brings the campaign strategy to life. Drafts elite copy, formats posts natively for specific platforms, and manages the tactical rollout of digital assets
• Community Building: Actively engages with followers, brand loyalists, influencers, and peers to foster highly active and passionate digital communities
• Crisis & Reputation Management: Acts as the first line of defense for brand reputation online, exercising impeccable judgment in high-pressure, fast-moving situations
• Lightweight Editing & Formatting: Acts as a nimble, hands-on creator capable of independently editing, resizing, and reformatting photo and video assets (e.g., cutting down clips for Reels/Tik Tok, resizing graphics for IG Stories) to fit native platform specs without bottlenecking the broader creative team
• Audio Strategy Execution: Brings the overarching audio strategy to life by seamlessly integrating approved Roc Nation catalog tracks and trending commercial sounds into daily short-form video content (Tik Tok, Reels), ensuring the audio aligns with the brand's voice, native platform trends, and maximizes algorithmic reach
• Digital Strategy: Partners daily with the strategic counterpart to convert overarching campaign blueprints into real-time content calendars, community management tactics, and flawless platform-native execution
• Creative & Content Production: Collaborates with designers, video editors, and production teams to execute fast-turnaround visual assets, memes, and short-form video cutdowns that align perfectly with each brand's aesthetic
• Promotions Team: Coordinates with the internal promotions division to sync organic publishing with paid media pushes, deploy aligned CRM/email campaigns, and actively engage with influencer and creator partners online
• Internal Brand Managers: Syncs directly with dedicated brand heads (e.g., for The 40/40 Club, Keys Soulcare, Planes Apparel) to ensure the assigned voice, copy style, and community interactions faithfully reflect each entity's core identity
• Sales & Commercial Partnerships: Ensures all brand partner tagged posts, sponsored mentions, trackable links, and dedicated deliverables are published accurately and on schedule to fulfill partnership agreements
• PR & Communications: Coordinates rapid-fire approvals for jumping on fast-moving cultural moments or breaking news, and serves as the first line of defense for brand safety and crisis escalation
• Web & E-Commerce Support: Manages link-in-bio setups and landing pages to ensure a frictionless consumer journey from social discovery to final conversion
• Usage Rights: Ensures clearances for audio and music usage in social posts and compliance with FTC disclosure guidelines for partnered/influencer content
• Talent & Artist Relations: Coordinates collaborative posts, cross-promotions, and digital engagement with Roc Nation talent and client handles to maximize visibility across the…