Marketing Manager

About 1R

1r Agency is a digital commerce agency partnering with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We work across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.

We’re looking for a Marketing Manager to own and execute 1r Agency’s day-to-day marketing engine across content, social, email, campaigns, events, client storytelling, and co-marketing.

This is a hands-on role for someone who is equal parts strategist and doer. You’ll work closely with the VP of Growth & Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to turn 1r’s work and expertise into marketing that builds awareness, demonstrates credibility, and supports new business growth.

• Partner with the VP of Growth & Marketing to develop and execute 1r’s marketing strategy and priorities
• Translate business and growth goals into focused marketing initiatives and campaigns
• Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives
• Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective
• Establish clear priorities, processes, and ways of working across the marketing function
• Recommend where internal resources, agency talent, freelancers, or external partners can best support execution

• Lead 1r’s content and thought leadership strategy across Linked In, email, website, and other priority channels
• Identify stories, insights, trends, and points of view worth bringing to market
• Develop and/or oversee thought leadership content for 1r leadership, including ghostwriting and founder POV
• Maintain a consistent and differentiated brand voice across channels
• Guide the development of editorial content, campaign assets, downloadable resources, and other lead-generation content
• Use performance insights to continuously improve content strategy and distribution

• Build a consistent pipeline of compelling client stories, case studies, testimonials, and proof points
• Identify strong stories within the work happening across 1r
• Interview clients and internal teams to uncover insights, results, and narratives
• Lead case studies from concept through publication, leveraging internal creative and marketing resources as appropriate
• Develop systems for repurposing client successes across social, email, website, awards, and sales enablement
• Lead the strategy and development of relevant industry award submissions

• Develop and oversee integrated campaigns tied to business priorities, industry trends, and customer needs
• Lead the strategy for 1r’s email marketing and nurture initiatives
• Develop lead-generation opportunities including reports, guides, audits, webinars, and other valuable content
• Partner with internal subject-matter experts to turn agency expertise into market-facing content
• Develop campaign briefs and oversee execution across owned, social, email, website, and partner channels
• Establish measurement frameworks and use performance data to optimize campaigns

Work closely with the Director of Business Development to turn 1r’s strategic partner relationships into meaningful marketing opportunities.

• Develop the marketing strategy for priority technology and ecosystem partnerships
• Identify and prioritize high-value co-marketing opportunities
• Lead the development of joint webinars, content, campaigns, newsletter partnerships, and other activations
• Collaborate with partner marketing teams on messaging, creative,…