Senior Manager, Social & Digital Strategy

The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff “for fit” makes significant contributions to Howard University’s overall mission. At Howard University, we prioritize well-being and professional growth.

• Health & Wellness:
  Comprehensive medical, dental, and vision insurance, plus mental health support
• Work-Life Balance: PTO, paid holidays, flexible work arrangements
• Financial Wellness:
  Competitive salary, 403(b) with company match
• Professional Development:
  Ongoing training, tuition reimbursement, and career advancement paths
• Additional Perks:
  Wellness programs, commuter benefits, and a vibrant company culture

https://hr.howard.edu/benefits-wellness

Reporting to the Assistant Vice President of Multimedia and Digital Communications, the Senior Manager of Social & Digital Strategy supports the day-to-day development, execution, optimization, and measurement of Howard University’s social media and digital communications strategies. The position translates institutional priorities, leadership messages, news, events, research, student and alumni stories, and other University initiatives into compelling, integrated digital content that strengthens Howard University's brand visibility, reputation, engagement, and connection with key audiences.

Supervise and provide strategic direction to the Digital Media Coordinator, student interns, student workers, and external digital media vendor partners.

Work in close collaboration with the Assistant Vice President of Multimedia and Digital Communications, the Social Media Strategist, University lead photographer, videographers, OUC colleagues, and other communications staff. Coordinate digital content planning, production schedules, assignments, approvals, expenditures, and publishing workflows across multiple platforms and contributors.

Social Media Strategy & Content Development

Collaborate with Division and OUC leadership and lead development and execution integrated social media strategies that advance University priorities, strengthen Howard University’s brand and reputation, and increase meaningful engagement with students, faculty, staff, alumni, prospective students, media, partners, and other key audiences. Develop platform-specific strategies, editorial calendars, campaigns, and content plans for the University’s primary social and digital channels. Write, edit, and optimize social media copy, captions, campaign messaging, executive social content, promotional copy, calls to action, and other digital communications in a voice consistent with Howard University’s brand.

Translate institutional news, academic and research achievements, leadership priorities, events, student experiences, alumni accomplishments, and cultural moments into engaging social-first storytelling. Identify opportunities for proactive, timely, and culturally relevant content while exercising sound editorial judgment and protecting the University’s reputation. Monitor platform changes, audience behaviors, emerging formats, and social media best practices and recommend adjustments to content and channel strategies.

Collaborate closely with the Assistant Vice President of Multimedia and Digital Communications to establish multimedia priorities, editorial direction, campaign strategies, and production plans aligned with institutional communications goals. Coordinate content production schedules and assignments with the University’s lead photographer, videographers, digital media vendors, student content creators, and other…