CRM & Retention Marketing Manager

Type:
Full-time position

Location:

Remote with option to be in-office (South Florida)

Cycle Limited is one of the fastest-growing companies in the cycling industry and is on a mission to make cycling more accessible through Certified Pre-Owned and new bicycles. We buy and sell thousands of bikes, frames, wheels, and components from riders, bike shops, manufacturers, and industry partners across the United States.

As we continue to grow, we're looking for a CRM & Retention Marketing Manager to help us maximize customer lifetime value, improve customer retention, and build world-class email and SMS marketing programs.

As the CRM & Retention Marketing Manager, you will own the customer lifecycle from lead acquisition through repeat purchase. You will be responsible for developing and executing email and SMS marketing strategies, building customer journeys, creating segmentation strategies, and identifying opportunities to increase revenue from our existing customer base.

This role goes far beyond sending promotional emails. We're looking for someone who understands customer behavior, data, automation, retention marketing, and how to create meaningful customer experiences that drive long-term growth.

• Own and manage all email and SMS marketing efforts
• Plan, build, schedule, and execute promotional campaigns across email and SMS
• Develop and optimize automated customer journeys and retention flows
• Build customer segmentation strategies based on behavior, purchase history, and engagement
• Create campaigns to support sales goals, inventory priorities, new arrivals, closeouts, and seasonal promotions
• Coordinate with leadership, operations, purchasing, and marketing teams to ensure campaigns align with inventory availability and business objectives
• Manage the promotional calendar and recommend sales opportunities throughout the year
• Identify opportunities to increase conversion rates, average order value, repeat purchases, and customer lifetime value
• Develop and manage post-purchase, win-back, review request, referral, and loyalty campaigns
• Analyze campaign performance and provide recommendations for continuous improvement
• Monitor and report on key performance metrics including revenue, conversion rates, retention rates, and customer engagement
• Conduct A/B testing on messaging, offers, creative, subject lines, and customer journeys
• Assist with coordinating website promotions, product launches, and major sales events
• Work closely with the leadership team to develop and execute growth initiatives that drive revenue and improve the customer experience
• Help establish and improve processes related to customer communication, retention, and lifecycle marketing

• Experience managing email and SMS marketing programs
• Strong understanding of CRM, customer lifecycle marketing, and retention strategies
• Experience with Klaviyo or similar email marketing platforms
• Analytical mindset with the ability to interpret customer and campaign data
• Strong copywriting and communication skills
• Experience building and optimizing automated marketing flows
• Highly organized with strong attention to detail
• Ability to work independently and take ownership of key business initiatives
• qualifications Experience in Shopify
• Experience in the cycling, outdoor, sporting goods, or e-commerce industries
• Familiarity with loyalty, referral, and retention programs

• Work in one of the fastest-growing segments of the cycling industry
• Join a passionate team that loves bikes
• Help shape the future of the Certified Pre-Owned bicycle market
• Opportunity for growth as the company continues to expand